Industry

Zero-alcohol wines are outselling low-ABV ones, with sparkling options driving growth and premium innovation. (thedrinksbusiness.com)

The New Bar is evolving by expanding non-alc options into hospitality, events, and gathering spaces while consolidating its retail footprint. (linkedin.com)

Driven by Gen Z and millennials cutting back on alcohol, restaurants are adding health-conscious, creative non-alc drinks to boost appeal, profits, and customer experience. (restaurantdive.com)

Henkell Freixenet’s alcohol-free sparkling wines and aperitivo surged 23.6%, fueling growth despite Cava shortages and tough market conditions. (thedrinksbusiness.com)

Fresh Squeezed Non-Alcoholic IPA is now the fastest-selling non-alc 6-pack in the U.S., according to Circana Total US Grocery. (linkedin.com)

Total Wine’s THC drink sales attract new shoppers and trigger rapid market activation among competitors. (beernet.com)

Non-alc bar culture is growing, but lasting impact requires real craft, not just good intentions. (bottleraiders.com)

VMG Partners raises $1B to back high-growth consumer brands like Spindrift and Kind. (wsj.com)

VC-fueled CPG food boom collapsed as hype outpaced fundamentals—now only disciplined, omnichannel brands with real demand will survive. (georgemilton.substack.com)

Good Times Alc-Free returns to BottleRock with zero-proof cocktails, craft NA beers, and Napa-made wine alternatives. (supercalisober.substack.com)

THC beverages, now a $571M market, are rising fast as alcohol declines, but patchy state laws threaten growth. (cnn.com)

Celebrity tequilas, including Lewis Hamilton's Almave, are booming, but quality varies—experts urge looking beyond the star power and flashy marketing. (standard.co.uk)

Stonegate reports a 32% surge in low and NA beer and cider sales, led by 25–34-year-olds seeking mindful options. (morningadvertiser.co.uk)

NA beer adoption varies by country, shaped by culture, regulation, income, and health awareness (just-drinks.com)

No/Low wine market grows rapidly as consumers seek wellness, but retail, labeling, and stigma remain hurdles. (winebusiness.com)

Cannabis drinks are rapidly disrupting alcohol sales. (foxbusiness.com)

SVB's 2025 State of the U.S. Wine Industry Report: U.S. wine consumption is in long-term decline, driven by aging boomer demand, shifting youth habits, and oversupply. (svb.com)

The Branding Laboratory Podcast: Free Spirits founder Milan Martin shares how his non-alc brand promotes intentional drinking through bold storytelling, choice, and category disruption. (youtube.com)

Fitt Insider Podcast: Kin Euphorics is redefining social drinking with functional, non-alcoholic spirits rooted in circadian science and conscious connection. (fitt.co)

Health

Drinking eight or more alcoholic drinks weekly significantly raises risk factors for dementia and brain injury. (huffpost.com)

Culture

Strict regulations hinder THC-CBD beverage growth in Australia, missing the global shift as alcohol declines and cannabis rises. (lightningminds.substack.com)

Despite the rise of non-alc cocktails, savory options remain scarce, leaving a gap for briny, vegetal alternatives. (insidehook.com)

Non-Non-Alc

PR firms are rediscovering the power of earned media, as AI chatbots increasingly rely on journalism over social media. (semafor.com)

NIL allows college athletes to earn money from endorsements, guided by school policies and state laws. (espn.com)

Hispanic consumer confidence is rebounding, boosting beer sales outlook for Constellation’s core brands. (just-drinks.com)

Some cocktail names endure for shock value—like “Duck Fart” or “Ass Juice”—more than taste. (imbibemagazine.com)