Brand Moves
oHHo introduced a Cantaloupe & Wildflower Honey flavor and launched a social media giveaway. (instagram.com)
Brightside is a new functional soda brand focused on mood enhancement and relaxation from the team behind Cantrip. (drinkbrightside.com)
Fabric launches ZERO, a functional non-alcoholic hop water positioned around simplicity and wellness benefits. (bevnet.com)
Better Than Booze launches zero-sugar electrolyte-infused hemp beverages. (bevnet.com)
French Bloom expands its Formula 1 presence through a new brand partnership activation. (linkedin.com)
Best Day Brewing debuts Wild American. (instagram.com)
Hoplark unveils a brand refresh featuring updated packaging and a new mascot character. (linkedin.com)
Bel Nada launched three alcohol-free aperitifs in the UK following its Switzerland debut. (bevnet.com)
Roadie launched a zero-calorie, 0.0% malt beverage in Los Angeles and online. (thebrewermagazine.com)
Delta teases something new. (instagram.com)
Summit Brewing expanded its non-alcoholic lineup with four new beers, including NA IPA and NA Amber. (mybeerbuzz.com)
Presented by the 3rd Annual International Non-Alcoholic Competition
Where Tomorrow’s Category Leaders First Compete
Brands like Athletic Brewing, Blind Tiger Spirit-Free Cocktails, Nowadays, and Bolle all stood where you are now. Many went on to raise investment, expand distribution, or lead the category.
On June 12, your product will be judged blind by importers, distributors, retailers, and mixologists from across the United States. Only category and price are shared.
Recognition here does more than win medals. It earns attention from the people who decide what gets poured, stocked, and remembered.
Global entries welcome. No U.S. distribution required.
If your product is ready, let the industry decide.
Distribution & Openings
Pentire Coastal Spritz launched at Whole Foods Market locations across California. (linkedin.com)
BRĒZ launches at Walmart. (instagram.com)
NA Beverage Co. launched in Raley’s Get Curious innovation sets across 61 grocery locations. (linkedin.com)
Navy Pier named RYTHM its official THC beverage partner, adding THC drinks across the venue this summer. (thedailypour.com)
Muri partnered with ESSE Restaurant on a non-alcoholic pairing menu inspired by the restaurant’s ingredients. (linkedin.com)
The Alchemist Café opened in Modesto serving mocktails, kava drinks, coffee, and vegan food. (modbee.com)
Tonic Zero Proof Bar opened in Littleton serving mocktails, kava drinks, coffee, and non-alcoholic beer. (littletonindependent.net)
ThaiPop expanded its alcohol-free drink program with Thai-inspired mocktails made from fresh herbs and juices. (midwestliving.com)
Spillover
Best Day Brewing selects Baker Agency as their creative agency. (linkedin.com)
NIQ reported U.S. THC beverage sales reached $239 million, growing 135% year over year. (beernet.com)
Turn Local Creators Into In-Store Traffic
minisocial matches your brand with creators local to retailers like Target, Whole Foods, Sprouts and more! They'll create content that drives real foot traffic and in-store awareness. Brands like Bero, MadeGood, and Halfday Iced Tea are bridging the gap between digital awareness and shelf performance. Every creator is hand-picked from a pre-vetted database. Project-based pricing, no long-term commitments, and zero hassle from brief to content.
Mock the Toast is curated for Non-Alc & BevAlc professionals, retailers, and brands.
Boost your team's insights—forward to a colleague :)
