Brand Moves

De Soi unveils Haute Margarita (instagram.com)

BRĒZ cuts prices permanently and launches custom bundles to make its beverage more accessible and personal. (linkedin.com)

Viña Concha y Toro debuts Casillero del Diablo Zero, a 0% sparkling wine. (drinks-intel.com)

Edinburgh Gin debuts 2% Raspberry Collins RTD, targeting moderation-minded consumers ahead of summer. (foodbev.com)

RationAle Brewing launches “Crush the Crisis” with BetterHelp to offer free therapy and support mental health. (brewbound.com)

Float House debuts THC-infused non-alc beers in Connecticut. (hartfordbusiness.com)

BERO teases new IPA. (instagram.com)

Ben Stokes, England's Test cricket captain and World Cup hero, has invested in CleanCo. (thespiritsbusiness.com)

Real rebrands to push wine-like credentials. (thegrocer.co.uk)

Botivo launches limited edition drink with Ottolenghi, blending bittersweet base with bold, aromatic botanicals. (linkedin.com)

Athletic Brewing is the official craft non-alc beer of the Portland Timbers. (linkedin.com)

Campari enters the U.S. non-alc space with Crodino, an iconic Italian alcohol-free spritz made for summer sipping. (prnewswire.com)

Wynk teases new flavor. (instagram.com)

Nirvana Brewery debuts 500ml IPA bottle with enhanced recipe. (betterretailing.com)

DAYS relaunches 0.0% lager with improved flavor and tech. (retailtimes.co.uk)

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Distribution & Openings

Good Twin now available at Erewhon. (linkedin.com)

Noughty now available on Seabourn cruises. (linkedin.com)

Naked Life’s non-alc RTD cocktails launch nationwide with five flavors via Molson Coors distribution. (linkedin.com)

DioniLife partners with Craftwork to expand Mash Gang and launch new non-alc spirits across the UK. (wineindustryadvisor.com)

With new focus, The New Bar to close its Venice & West Hollywood shops. (instagram.com)

Royal Carribean's non-alc menu. (linkedin.com)

Opportunity for Angels

European biosolutions startup advancing fermentation tech for NA wine is quietly topping up its angel round. If you’re investing in the future of functional or non-alc beverages, this might be worth a closer look—reply for an intro.

Spillover

Gen Z isn’t avoiding alcohol for wellness—they’re just broke, overwhelmed, and priced out of wine culture.. (yahoo.com)

Luxembourg’s wine industry sees future growth in lower-alcohol wines to meet evolving consumer demand. (luxtimes.lu)

Challenger brands win by moving fast, telling real stories, and serving niche communities big brands ignore. (linkedin.com)

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