your weekly briefing on everything adult non-alc
Industry
Zero Proof Nation’s founder launched Know Drinks, an analytics platform focused on non-alcoholic retail and consumer insights. (linkedin.com)
Guinness grew global sales through younger consumer engagement, affordable positioning, and continued investment in Guinness 0.0%. (beveragedaily.com)
Deloitte found value-focused consumers increasingly favor low/no alcohol options tied to quality and trust. (deloitte.com)
AMASS Brands Group, maker of Good Twin, went public. (linkedin.com)
Restaurants expanded zero-proof programs as Gen Z drinking declines and sober-curious dining grows. (modernrestaurantmanagement.com)
Señorita expanded THC beverage distribution at Target following the retailer’s initial Minnesota hemp beverage pilot. (beernet.com)
Non-alcoholic wine sales rose 19.6% as lower-priced launches and expanded retail distribution broadened category reach. (brewbound.com)
Athletic Brewing ranked #8 on Axios Harris’ 2026 reputation list, highest among adult beverage brands by a wide margin. (axios.com)
Non-alcoholic beverages are evolving from temporary trend to long-term consumer staple. (forbes.com)
Athletic Brewing built growth by prioritizing people and community alongside product quality. (inc.com)
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Mingle Mocktails reported 252% year-over-year unit sales growth following a Whole Foods exclusive launch. (bizjournals.com)
Mingle founder Laura Taylor discussed scaling a family-run mocktail business after quitting alcohol and identifying unmet demand. (businessinsider.com)
Non-alcoholic beer gained broader retail and bar distribution as U.S. drinking habits continued evolving toward moderation. (forbes.com)
The return of physical retail is reshaping how brands engage consumers and structure growth strategies. (hbr.org)
Business of Drinks Podcast: De Maison Selections’ Ryan Looper urges beverage reps to treat accounts as constantly changing market opportunities. (youtube.com)
Health
Research found many alcohol-related health effects may improve or partially reverse after stopping drinking. (cnn.com)
Culture
Maine residents are increasingly embracing sober living and romanticizing alcohol-free lifestyles. (92moose.fm)
Post argues moderate social drinking still plays a role in networking, dating, and relationship-building. (x.com)
Historic bar culture and legacy drinking rituals continue influencing modern social identity and hospitality experiences. (proofpoints.substack.com)
Your next fast-moving functional beverage: juicy cantaloupe, wildflower honey, booze-free buzz, and zero hangover. Built for repeat purchases and premium shelf appeal. (Stock oHHo)
Non-Non-Alc
Higher-ABV RTDs are gaining traction as brands compete for differentiation and consumer attention. (thedrinksbusiness.com)
A beverage acquisition highlighted how branding and trend alignment increasingly drive M&A interest in alcohol categories. (beercrunchers.substack.com)
France consumed more beer than wine for the first time as younger drinkers favored casual, lower-cost occasions. (thetimes.com)
Restaurants and wine operators increasingly explore AI tools to simplify wine selection and reduce consumer intimidation. (vinepair.com)
A veteran bartender questioned whether several top liquor brands still justify premium pricing and reputation. (tastingtable.com)
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