Industry

TouchBistro’s 2024 State of Restaurants: 40% of restaurants plan to add non-alc drinks, responding to declining alcohol orders and consumer demand. (touchbistro.com)

Pernod Ricard sees hemp-derived THC drinks as a small, emerging RTD competitor—monitored closely but not yet impacting spirits sales significantly. (pernod-ricard.com)

Cocktails to go no longer drive widespread revenue, but creative, localized programs still boost margins and brand awareness for select bars and restaurants. (daily.sevenfifty.com)

Asahi’s CEO says screen time—not health fears—is driving alcohol’s decline, prompting a pivot to bloggers, gamers, and influencers. (ft.com)

Portland cannabis stores can now sell non-alc drinks on-site, helping diversify revenue. (wgan.com)

BottleRock’s non-alc options drive inclusion and revenue, as higher group demand shows strong business potential. (bohemian.com)

Former Ghia and The Zero Proof sales exec joins Oddbird as VP of US Sales. (linkedin.com)

Mingle Mocktails brings on board a new Brand Experience Marketing Manager and a President & Chief Revenue Officer. (linkedin.com | linkedin.com)

Wynk projects 450,000 cases in 2025 as it expands THC seltzer distribution, especially with new 10mg lemonade SKUs. (shankennewsdaily.com)

DoorDash saw NA beer orders jump 82% as 80% of alcohol buyers also choose non-alc; demand still outpaces supply. (doordash.com)

Low No Drinker Podcast: Lucky Saint's Category & Insights Director on how the brand evolved since 2018, stuck to one lager, and built community. (spotify.com)

Health

Women’s alcohol-related deaths are rising faster than men’s as binge drinking surges among women in midlife. (wsj.com)

Study links white and sparkling wine to lower cardiac arrest risk, but findings rely on assumptions and lack dosage clarity. (winespectator.com)

Culture

Gen Z is ditching alcohol for THC drinks, citing better sleep, less anxiety, and a clearer, more creative buzz. (yahoo.com)

VK’s Dry January ad was ruled irresponsible for encouraging relapse and undermining a health-driven sobriety initiative, per the UK’s ad regulator. (thedrinksbusiness.com)

Sober socials and non-alc drinks are reshaping nightlife in Hull, driven by Gen Z’s wellness mindset and hangover-free priorities. (bbc.com)

Drybaby launches as a hub for discovering and hosting alcohol-free events, meetups, and social circles in your city. (linkedin.com)

Mini martinis are booming in NYC bars as Ozempic-fueled moderation reshapes drinking culture around portion control, aesthetics, and low-ABV alternatives. (nypost.com)

Non-Non-Alc

Diageo plans $500M in cost cuts to boost agility and long-term growth, despite near-term macroeconomic pressures and ongoing tariff challenges. (just-drinks.com)

Private label is evolving from a budget pick to a brand-building powerhouse, while national brands retain emotional loyalty and category trust. (nielseniq.com)

Warren Buffett’s Berkshire Hathaway doubled its stake in Constellation Brands to $2.2B, signaling strong confidence in Modelo and Corona's growth. (finance.yahoo.com)

Data Shot 🥃