Brand Moves
One Night launches non-alcoholic spicy margarita RTD targeting premium cocktail occasions and festival placements. (onenightdrinks.com)
Lapo’s Amaro brings alpine-style non-alcoholic amaro into the growing zero-proof aperitif category. (instagram.com)
Mingle expands summer lineup with Subtly Spicy Margarita and Juicy Watermelon Spritz. (linkedin.com)
Beau Viva partners with Paradiso bartender Gabriele Armani on premium alcohol-free cocktail recipes and events. (thedrinksbusiness.com)
Botivo launches “Yellow Hour” campaign across UK retail, pubs, events, and evening sampling activations. (linkedin.com)
Athletic Brewing launches largest summer campaign yet with patriotic packaging, new seasonal brew, and athlete partnership. (prnewswire.com)
Pentire Spritz is now on Virgin Atlantic. (linkedin.com)
Chile’s Morandé enters non-alcoholic wine with premium pricing and UK retail expansion plans. (just-drinks.com)
ARKAY launches canned-style mocktails in 200ml Tetra Packs targeting convenience, travel, and impulse retail channels. (finance.yahoo.com)
ATLAUA launches athlete-focused botanical recovery drink combining CBD, adaptogens, and luxury hospitality positioning. (bevnet.com)
Leinenkugel’s adds a non-alcoholic version of its Summer Shandy. (mybeerbuzz.com)
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Distribution & Openings
BLNCD Naturals and Foundry Nation secure concert venue placement through First Avenue partnership in Minneapolis-St. Paul. (linkedin.com)
Giffard brings alcohol-free triple sec to the UK as bars expand zero-proof cocktail programs. (thespiritsbusiness.com)
REBELS 0.0% secures placement in 600 Swiss Coop stores. (linkedin.com)
Spillover
Maurizio Gozzelino, creator of Italy’s iconic Crodino aperitif, dies at age 91. (ilsole24ore.com)
Beer industry group urges policymakers to replace “standard drink” guidance with moderation-focused drinking advice. (fortune.com)
Mile 40 Podcast: Zero Proof Nation founder Laura Silverman discusses sobriety, resilience, and the rise of alcohol-free culture. (spotify.com)
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Mock the Toast is curated for Non-Alc & BevAlc professionals, retailers, and brands.
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