Brand Moves

Bingo Beer debuts High Score, two THC-infused beverages-- Grapefruit Paloma and  Ginger Mule. (instagram.com)

WYNK debuts Mandarin Pomelo. (linkedin.com)

Two Roads debuts THC-infused seltzer. (mybeerbuzz.blogspot.com)

Botivo launches limited-edition sparkling aperitivo can, exclusive to DELLI followed by Whole Foods. (linkedin.com)

Bittermilk debuts Margarita Rosato mixer with Italian blood orange twist. (specialtyfood.com)

HOPWTR introduced its Iced Tea & Lemonade flavors. (linkedin.com)

Athletic Brewing debuts "Living Athletic" commercial. (youtube.com)

ArKay Zero Proof goes for drunk driving prevention in messaging. (finance.yahoo.com)

Crux debuts NØMØ non-alc Pils. (newschoolbeer.com)

Nowadays experiments with F1 Miami Grand Prix on-site marketing. (bevnet.com)

Easy Man debuts Lime + Salt THC beer. (linkedin.com)

ArKay Zero Proof draws buzz after rumored use by Trump. (fox5sandiego.com)

Real Salt Lake names Athletic Brewing its exclusive non-alc beer partner. (rsl.com)

MOTHER ROOT teases something new, pink. (linkedin.com)

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Distribution & Openings

MOTHER ROOT triples UK presence, now stocked in 277 Waitrose stores. (linkedin.com)

Real American Beer launches in Pennsylvania after fan demand floods emails and DMs. (brewbound.com)

TRIP cans now available nationwide at CVS Health stores across the U.S. (linkedin.com)

TRIP now stocked in 409 MFG petrol stations across the UK. (linkedin.com)

Everleaf expands into Denmark and Netherlands. (thespiritsbusiness.com)

Mocktail Club now available at Bristol Farms and Lazy Acres across California. (linkedin.com)

CleanCo's 0.0% Tequila rolls out nationwide in Waitrose. (linkedin.com)

The Pathfinder now stocked at Huckberry—just in time for Father’s Day gifting. (linkedin.com)

Misuta Chow's adds spirit-free cocktails, boosting inclusivity in Buffalo’s bar scene. (wgrz.com)

LIC’s first-ever Infused Mocktail Battle Royale set for June 5 at Trends dispensary. (licpost.com)

Carl Radke’s soft bar and café concept is underway. (bravotv.com)

Spillover

Slow sales almost killed CBD+—now rebranded as MUSE, it’s a top seller. (linkedin.com)

Lincoln Beer Festival downsizes as younger generations drink less and prefer earlier, alc-free socializing. (bbc.com)

Mocktails cost $15 due to complex production and pricing similar to alcohol, despite no booze inside. (wsj.com)

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