Industry

Lumaca Capital invests in Wednesday's Domaine, betting on its growth and founder Luke Hemsley in the rising non-alc category. (linkedin.com)

Brands are rethinking marketing with mobile-optimized sites, influencer partnerships, and OOH ads near gyms and stores to reach sober-curious Gen Z. (foodnavigator-usa.com)

L.A. Libations launches $30M Taste Tomorrow Ventures to fund emerging beverage and snack brands. (bevnet.com)

Low/no brands are elevating the category through improved taste, functional benefits, and greater visibility as the category enters a new growth phase. (thespiritsbusiness.com)

Guest-brand pours help taprooms diversify and let non-alc producers test traction outside retail shelves. (linkedin.com)

De Soi succeeded by blending celebrity branding with wellness, adaptogens, and premium retail strategy to lead the sober-curious category. (bottleraiders.com)

Quality challenges push non-alc winemakers to elevate base wines and post-dealcoholization strategies. (sevenfifty.com)

TÖST expands with canned mocktails, college campus partnerships with Greek life, and international distribution to reach Gen Z and moderate drinkers. (fooddive.com)

Gen Z and Millennials fuel a 17.6% surge in non-alc beer and wine as seltzer sales sharply decline. (business.fetch.com)

Non-alc wine expands in Spain as producers innovate and exports outpace domestic adoption. (spanishwinelover.com)

Botivo, Adnams, and Diageo discuss the growing opportunity for low and no-alcohol spirits in UK pubs. (morningadvertiser.co.uk)

Czech beer exports surge while locals shift to non-alcoholic options and home consumption. (thedrinksbusiness.com)

THC beverage boosters offer customizable, portable, and margin-friendly cannabis drinks that could disrupt the RTD market. (dryatlas.com)

Texans urge Gov. Abbott to veto SB 3, which would ban most THC hemp products and devastate businesses. (mysanantonio.com)

Podcasts

Business of Drinks: Hiyo’s rise as a functional non-alc leader blends emotional branding, lean growth, retail scale, and backing from Constellation Brands. (spotify.com)

The Sipping Point: Ian Blessing shares All the Bitter’s flavorful, zero-proof bitters and their mission-driven, innovative tasting experience. (youtube.com)

Beernet Radio: Bill Shufelt and Walker Hayes discuss non-alc beer trends, summer prep, and big brand competition. (youtube.com)

Story of a Brand: Aplós redefines unwinding with design-driven, emotionally resonant non-alc spirits and a strategy blending aspiration, data, and bold brand-building. (spotify.com)

Story of a Brand: How Curious Elixirs became a “functional celebration” brand by mixing adaptogens, bold storytelling, and community to reshape booze-free culture. (spotify.com)

Health

Regular moderate drinking may seem harmless but often signals hidden dependence and long-term health risks. (menshealth.com)

Alcohol-related cancer deaths have nearly doubled since 1990, with men 55+ facing the highest risk. (nypost.com)

Thousands may unknowingly suffer from alcohol-related brain damage, which is treatable but often misdiagnosed or overlooked. (bbc.com)

Culture

Non-alc brands need honest reviews, not influencer hype, to grow beyond marketing buzz and shape real culture. (bottleraiders.com)

Teens who drink with parental permission are more likely to drink heavily and face alcohol issues later. (theconversation.com)

Non-alc drinks are gaining popularity in New Hampshire as healthier, inclusive options reshape bar and retail menus. (nhbr.com)

As mocktails grow in popularity, debate rises over pricing—some say complex recipes justify cost, others call it gouging. (today.com)

Going alcohol-free at 50 transformed one woman’s travel, offering clarity, deeper connection, and new sources of joy. (businessinsider.com)

Non-Non-Alc

Takeout now dominates U.S. dining, with Gen Z and Millennials driving demand for speed, value, and tech integration. (foodandwine.com)

Nespresso shifts its marketing to iced coffee and Gen Z, partnering with The Weeknd to modernize its brand. (wsj.com)

Alcoholic drinks industry to grow $34B by 2034, driven by India, Brazil, RTDs, and premium segments. (thedrinksbusiness.com)

Craft cocktail bars are thriving in suburbs, blending city-quality drinks with local charm and guest education. (vinepair.com)