Brand Moves

Afterdream, founded by AMASS and De Soi's Morgan McLachlan, offers microdosed cannabis drinks for mindful, social sipping. (prnewswire.com)

Brooklyn Brewery debuts two new NA beers: crisp Brooklyn Pils and grapefruit IPA Playa De Brooklyn. (mybeerbuzz.blogspot.com)

Uinta Brewing unveils Cutthroat Zero. (mybeerbuzz.blogspot.com)

BERO debuts Double Tasty, a bold NA West Coast IPA timed with co-founder Tom Holland’s birthday. (prnewswire.com)

Tomorrow Cellars unveils first-of-its-kind alcohol-removed red blend with All the Bitter. (prnewswire.com)

Rationale Brewing launches Maverick Series with non-alc Japanese-style dry lager. (brewbound.com)

Shiner expands its non-alc line with Rode0 Red Amber and Citrus Wit in a new variety pack. (msn.com)

REBELS 0.0% launches ROSSO, a bold alcohol-free aperitivo crafted for sipping neat, not diluted. (rebels00.com)

ANON launches alc-free ‘Summer Cocktail’ on Ocado (edinburghnews.scotsman.com)

St. Buena Vida debuts a premium alc-free sparkling Chardonnay using Solos tech to preserve full flavor and aroma. (finance.yahoo.com)

BAOS, Harmon's & Hops Connect drop extra hazy Non-Alc IPA with Citra Spectrum & Cryo-Nelson hops. (linkedin.com)

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Distribution & Openings

Just in time for summer, oHHo announces partnership with Fedway for New Jersey distribution of their 5mg and 10mg THC Seltzers.

NIL Bottle Shop brings curated, alcohol-free beverages to Cincinnati’s sober-curious through retail and local distribution. (cincinnatimagazine.com)

Trip x Calm has officially landed in the UK. (linkedin.com)

Better Than Booze mocktails launch in 437 Walmart stores. (wcia.com)

Lyre’s expands into Jewel-Osco stores across the Midwest. (linkedin.com)

Spillover

Non-alc beer climbs to second place globally, led by Gen Z and improved flavor tech. (cnbc.com)

High-power ultrasound enables lower-alcohol red wines without sacrificing flavor, texture, or color quality. (winebusiness.com)

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