your weekly briefing on everything adult non-alc
Industry
Little Saints is approaching $28 million in lifetime revenue, with retail sales up 50% and DTC revenue reaching $11 million as the functional NA brand prepares a Series A raise and broader wholesale expansion. (www.bevnet.com)
BRĒZ founder says regulation should prioritize consumer access and product transparency. (thedailypour.com)
Many brewers are positioning non-alcoholic beer around specific occasions, use cases, and consumer motivations. (brewersassociation.org)
Athletic Brewing’s CEO said non-alcoholic beer could eventually account for half of all beer sales. (wsj.com)
Non-alcoholic wine brands are adding low-ABV options to retain moderation-focused consumers. (dryatlas.com)
Jill Stein is stepping down as Fractional EVP of The Pathfinder after helping expand the brand from five to 41 states. (linkedin.com)
Baby Boomers, not Gen Z, pose the bigger long-term challenge to alcohol industry growth. (fingers.email)
Paris bars are elevating non-alcoholic cocktails with seasonal ingredients, house-made tinctures, and farm-to-glass concepts. (cntraveler.com)
California's crackdown on kratom is creating challenges for alcohol-free bars and functional beverage venues that relied on the ingredient to attract customers seeking mood-enhancing alternatives to alcohol. (sacbee.com)
UK non-alcoholic beer sales reached 200 million pints in 2025, prompting breweries to expand marketing and fleet branding efforts. (foodanddrinktechnology.com)
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Health
Heart specialists say evidence no longer supports alcohol consumption for cardiovascular protection. (acc.org)
Culture
Rising awareness of alcohol-related health risks continues to influence drinking habits. (tastingtable.com)
The rise of “intentional drinking” shows a more mindful and personalized relationship with alcohol. (newyorker.com)
Alcohol spending is concentrating around planned events as routine drinking occasions continue to decline. (proofpoints.substack.com)
Non-Non-Alc
Australian cult winery Wendouree sells out annually without a website, tasting room, or marketing. (wineenthusiast.com)
Frozen beverage alcohol products are expanding as suppliers look beyond crowded refrigerated shelf space. (beercrunchers.substack.com)
Business of Drinks Podcast: Beverage alcohol M&A activity is accelerating as companies seek scale, distribution, and growth-category exposure. (youtube.com)
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