Industry

Moment secures $5M from Btomorrow Ventures to expand retail presence. (bevnet.com)

THC drinks echo craft beer’s rise but lack its romanticism, like brewery tours that build brand loyalty. (beercrunchers.substack.com)

Athletic Brewing is reshaping San Diego’s beer scene by taking over major former Ballast Point facilities for NA production. (thehour.com)

NA beer brands are using CTV and sports sponsorships to target younger, health-conscious, streaming-first sports fans. (thecurrent.com)

De Soi’s CEO outlines growth strategy: build brand in indie retail, then scale via regional chains, select on-premise, DTC, and Amazon. (linkedin.com)

oHHo Beverage appoints Ashley Carespodi as Head of Sales, bringing 15+ years of experience at Heineken, Brown-Forman, Branca, and Fever-Tree. (linkedin.com)

BOLLE welcomes Rowan Smith as UK Regional Sales Manager, bringing experience from Everleaf Drinks and the on-trade sector. (linkedin.com)

Modern NA beer leverages functional yeasts, glycerol, and post-fermentation tweaks to replicate ethanol’s flavor and mouthfeel. (thechemicalengineer.com)

Experts argue higher alcohol taxes could curb consumption, reduce alcohol-related harm, and fund public health efforts. (bloomberg.com)

Gen Z redefines “premium” through storytelling, values, and experiences as they favor meaning over status in drinks. (linkedin.com)

Facing what some call alcohol’s “tobacco moment,” Heineken launches a campaign linking beer to real-life connection over screen time. (ft.com)

Kentucky bars must stop selling hemp-derived THC drinks by the glass starting June 1 under new legislation. (wlky.com)

GLP-1 users show only minor, temporary drops in alcohol use but increase spend premium options. (linkedin.com)

THC beverages are gaining national traction through retail and DTC as consumers seek social, low-dose alcohol alternatives. (bevindustry.com)

Altitude Beverages rebranded from CBD to functional drinks, targeting mindful consumers and expanding on- and off-premise presence nationwide. (oen.org)

THC beverage brands are securing new investments despite legal uncertainty. (bevnet.com)

Pollen Projects founder seeks bottler recommendations in NY. (linkedin.com)

HappyStack Podcast: Reality star turned CleanCo founder shares his journey from addiction to entrepreneurship. (youtube.com)

Startup CPG Podcast: A seasoned CPG marketer shares budget-friendly tactics and frameworks to drive velocity and brand growth. (podcasts.apple.com)

Industrialized Podcast: Former filmmaker turned founder shares how she built AMASS and De Soi into leading, culturally driven beverage brands. (spotify.com)

Health

Study links even moderate alcohol consumption to increased pancreatic cancer risk, especially from beer and liquor. (eatingwell.com)

Study found PFAS "forever chemicals" in nearly all tested U.S. beers, likely from contaminated water sources. (theguardian.com)

Culture

The Phony Negroni’s organic cameo on HBO's And Just Like That highlights non-alc’s cultural momentum and rising mainstream appeal. (linkedin.com)

Mocktails are trending among young conservative influencers as alcohol reduction becomes a key part of their lifestyle branding. (vanityfair.com)

23% of U.S. consumers plan to abstain from alcohol this summer, though most still drink regularly or occasionally. (brewbound.com)

Buenos Aires’ top bars and restaurants now spotlight mocktails, reflecting global demand for creative, alcohol-free drinking experiences. (timeout.com)

Alcohol may spark ideas, but its cognitive cost and cultural irrelevance globally make sobriety a growing strategic advantage. (ft.com)

Gen Z drinkers are rejecting open tabs, opting to pay per drink to control spending and avoid commitment. (nytimes.com)

US of N/A Podcast: Cleveland’s NA scene grows with Verbena, Drink Fleurish, and Santé Supper Club redefining social dining. (usofna.com)

Alcohol-Free Radio Podcast: Lila Volkas on mocktails as tools for connection, healing, and joyful alcohol-free social rituals. (spotify.com)

Non-Non-Alc

Exclusive beverage collaborations are emerging as a strategic differentiator for restaurant brands seeking customer loyalty. (nrn.com)

Brown-Forman is cutting ties with RNDC in over 10 markets, shifting volume to new partners including beer distributors like Reyes and Columbia. (vinepair.com)

Memorial Day was meh for BevAlc, with sales down 5% YoY despite a 9% weekly gain. (beernet.com)