Brand Moves

ISH Spirits celebrated SAS’s new Copenhagen–Seattle route with a custom alc-free cocktail at both airports. (linkedin.com)

Fever‑Tree has launched two non‑alcoholic RTD cans—Mediterranean G&T and Italian Spritz—available at Sainsbury’s and Waitrose. (thegrocer.co.uk)

Revolution Brewing launches Reverb, a low-dose THC and CBD drink line inspired by music culture. (revbrew.com)

Heineken 0.0 partners with Brad Pitt and F1 The Movie for a global alcohol-free marketing campaign. (drinks-intel.com)

Modelo’s new NA beer features standout branding. (fastcompany.com)

Peet’s unveils tropical zero-proof mocktails, including Baridi Mule, Hula Brew, and Peet’s On the Beach. (prnewswire.com)

Arkay launches seven alc-free flavored ‘vodkas’ made with natural ingredients. (thespiritsbusiness.com)

NOWADAYS partners with The Skinny Confidential podcast. (linkedin.com)

^{_{Reply to this email with your launches, collabs, expansions and/or news.}}

Distribution & Openings

Mother Root officially launched into Whole Foods Market. (linkedin.com)

Barons Market now carries TRIP. (linkedin.com)

Curious Elixirs expands to NYC with Union Beer Distributors, boosting presence in top bars and restaurants. (linkedin.com)

Botanika opens in Salt Lake City as a non-alc bottle shop and community hub for the sober-curious. (sltrib.com)

MockFusion in Dunedin, Florida offers mocktails and organic drinks with a mission rooted in health and community. (yahoo.com)

Spillover

Top beverage brands win by blending cultural relevance, emotional storytelling, and experiential marketing to build loyalty. (linkedin.com)

Carlsberg CEO says non-alc beer is their fastest-growing segment. (bloomberg.com)

Careers in Non-Alc

Visit the full job board here.

Non-Alc Retail Presence

Non-Alc Activity Tracker

Events in Non-Alc

^{Curated for Non-Alc & BevAlc professionals, retailers, and brands.}

^{Boost your team's insights—forward to a colleague :)}