your weekly briefing on everything adult non-alc
Industry
Mother Root was named to the Sunday Times Fast 100 ranking of the UK’s fastest-growing private companies. (linkedin.com)
Quality improvements in non-alcoholic beer continue outpacing those in wine. (defector.com)
Delta Beverages contributes $50,000 to support federal hemp beverage advocacy efforts. (preparedfoods.com)
U.S. lawmakers reject proposals to delay upcoming hemp-derived THC restrictions. (hemptoday.net)
Non-alcoholic brands are increasingly targeting occasions beyond alcohol substitution. (dryatlas.com)
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JuneShine expands Willie’s THC beverages while preparing for potential federal hemp restrictions. (bevnet.com)
Lower-strength beer sales grew from 35 million to 912 million pints since UK duty changes. (beerguild.co.uk)
Investbev expects renewed M&A activity across RTD, cannabis, and non-alcoholic beverages. (newrulesbev.com)
Hoplark refreshed its brand and packaging strategy to improve consumer discovery across retail channels. (bevnet.com)
Seven new brands and products entered the low-alcohol beer category in early 2026. (beercrunchers.substack.com)
Presented by the 3rd International Non-Alcoholic Competition
Can you get your entries in before tomorrow's deadline?
The clock is ticking for the 3rd Annual International Non-Alcoholic Competition. This is your final opportunity to have your products blind tasted by leading trade buyers, including importers, distributors, retailers, and mixologists from across the United States.
Open to commercially produced non-alcoholic beverages worldwide, with no U.S. distribution required. Winners gain valuable industry recognition, media exposure, and marketing assets that help build credibility and drive sales.
Entries close tomorrow. (Don't miss your chance to compete)
Health
New study finds no health-protective effects from alcohol at any consumption level. (jsad.com)
Culture
Category growth is increasing retail visibility for non-alcoholic beverage brands. (mattrodbard.substack.com)
Industry executives argue low-dose THC beverages offer a distinct social consumption occasion. (sandslane.substack.com)
Alcohol-free beer is gaining mainstream acceptance in Bavaria, from monastery breweries to Oktoberfest taps. (sbsun.com)
Weight-loss drugs are reshaping grocery purchasing patterns and reducing spending across several food and beverage categories. (thegrocer.co.uk)
Non-Non-Alc
On-premise recruitment remains an underappreciated driver of spirits brand growth. (proofpoints.substack.com)
Scotch secured new funding to bring AI-powered tools to alcohol retail, reflecting continued innovation around beverage commerce. (crunchbase.com)
The gin and tonic emerged through centuries of scientific and commercial development. (smithsonianmag.com)
Analysts expect the 2026 World Cup to drive an additional 1 billion pints of beer sales. (ft.com)
Historical drinking habits emerge in modern Supreme Court constitutional debates. (wsj.com)
Liquor retail software startup Scotch raises $20 million to expand AI-powered operations tools. (crunchbase.com)
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