Industry

Producers in Napa diversify with low/no lines to meet shifting demand and broaden tasting room appeal. (napavalleyregister.com)

Keurig Dr Pepper’s State of Beverages Report: Gen Z drives sober-curious trend as most consumers now prefer non-alcoholic drinks when socializing with friends. (keurigdrpepper.com)

JAS secures first outside investment. (linkedin.com)

BREZ focuses on non-infused innovation, citing regulatory and formulation hurdles with THC-based beverages. (bevnet.com)

Education, elegant presentation, and bartender engagement are key to non-alc success in bars and restaurants. (beveragedaily.com)

Gen Z drives a boom in functional drinks, replacing coffee and alcohol with healthier, benefit-packed options. (retailtimes.co.uk)

French Bloom sets new standard in premium non-alc fizz, showing strong demand among flexi-drinkers globally. (thedrinksbusiness.com)

Guinness 0.0 sales surged 35%, now making up 12% of St. James’s Gate production—driven by on-trade growth. (irishtimes.com)

Highlighting rising consumer interest in low-alcohol beers for lifestyle and health benefits. (ft.com)

U.S. non-alc beer volume up 175% since 2019; now third-largest global market for the category. (usatoday.com)

Tilray CEO believes BevAlc remains core, with intoxicating hemp unlocking new product avenues and craft consolidation ahead. (brewbound.com)

Outback’s viral mocktails skip non-alc spirits, citing strong guest satisfaction without spirit substitutes. (bevnet.com)

Mushrooms are emerging as a popular alcohol alternative ingredient, prized for their adaptogenic, functional benefits. (wineenthusiast.com)

Treasury Wine Estates opens $9.77M facility with new tech to improve low- and no-alcohol wine flavor. (finance.yahoo.com)

Health

Non-alc beer may not intoxicate, but rising popularity raises questions about calories and belly bulge. (menshealth.com)

Non-alcoholic wine is safer for liver and sleep health but may contain added sugars and fewer nutrients. (delish.com)

Culture

Non-alc beer and cocktails are improving fast, but wine alternatives still lag in taste and quality. (bloomberg.com)

Non-Non-Alc

The Vatican quietly leads global per capita wine imports and now grows its own Cabernet Sauvignon. (wineenthusiast.com)

Walmart launches Sparky, an AI shopping assistant that summarizes reviews and helps plan purchases. (retaildive.com)