Brand Moves

CleanCo expands its alcohol-free portfolio with new RTD formats. (thespiritsbusiness.com)

Giesen 0% brings mindful drinking to Pride House LA during World Cup opening weekend. (prweb.com)

Dust Bowl Brewing Co. launches Hop Water as its first non-alcoholic product. (bevnet.com)

Isaac Cider launches Weightless, a new 0.5% cider. (brewbound.com)

Founders Brewing launches NA Nonetheless Hazy IPA. (mybeerbuzz.com)

Navi Mocktails launches four chef-created mocktail flavors aimed at elevated alcohol-free celebrations. (bevnet.com)

Haymaker Collective launches THC-infused Switchel, reimagining a centuries-old drink for modern consumers. (instagram.com)

Lyre’s expands its RTD portfolio with Classico Rosé, a non-alcoholic sparkling rosé in a can. (bevnet.com)

Distribution & Openings

Three Spirit secures its first grocery listing for its functional non-alcoholic duo at Waitrose. (thegrocer.co.uk)

Hiyo launches the Sunset Sixer mixed six-pack featuring three of its flavors. (linkedin.com)

Mitra9 lands at Walmart, marking a major retail expansion for its kava products. (linkedin.com)

Hiyo expands into Meijer stores, growing its Midwest retail footprint. (linkedin.com)

Spillover

Four international markets where non-alcoholic beer has gained greater popularity than in the U.S. (thetakeout.com)

Spec’s acquires Lee’s Discount Liquor, expanding beyond Texas into the Nevada market. (bevnet.com)

^{Mock the Toast is curated for Non-Alc & BevAlc professionals, retailers, and brands.}

^{Boost your team's insights—forward to a colleague :)}