Mock the Toast | 06.16.25

Latest in Non-Alc Brand Moves, Distribution and Openings

Author

Jose Diaz
June 16, 2025

everything zero to low-alcohol

Brand Moves

Odell Brewing debuts Batch 1, a tropical non-alcoholic IPA. (mybeerbuzz.blogspot.com)

Mark Anthony Brands rebrands Zero Proof line. (bevnet.com)

Pentire joins 1% for the Planet, pledging annual donations to protect nature and the Cornish coast. (instagram.com)

Liquid Death teases new sparkling mocktail flavor, Pina Killada, expanding its zero-proof lineup. (x.com)

NON launches NON9, a full-bodied non-alc red alternative crafted for food pairing and complexity. (theshout.com.au)

Arkadia launches café-ready mocktails with top mixologists, helping baristas craft premium zero-proof drinks. (beanscenemag.com.au)

BRĒZ unveils four new tonics—Canna and non-Canna blends crafted for energy, calm, focus, and reflection. (linkedin.com)

Athletic Brewing launches cocktail-inspired brews with classic flavors reimagined. (linkedin.com)

Liquid Death's Deathberry Inferno—strawberry + ghost pepper—debuts exclusively at Walmart in-store and online. (linkedin.com)

Reply to this email with your launches, collabs, expansions and/or news.

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Deadline is June 20. Be judged by real trade buyers and reach 220,000 drinks professionals.

Enter the 2nd Annual International Non-Alcoholic Competition, the top global awards judged by retail and hospitality buyers. All formats and price points are welcome.

Winners receive a digital medal, an official score, and feature coverage on The Alcohol Professor and top partner sites. Great for press, sales decks, and social content. Medal licenses help increase shelf appeal and build consumer trust.

Open to all non-alc categories including beer, wine, RTDs, functional, and infused drinks. Global entries are welcome. U.S. distribution is not required. Judging begins June 23. Submit your entry by June 20.

Distribution & Openings

CROSSIP launches in India with Dry Drnks. (linkedin.com)

Mingle Mocktail's Pineapple Paloma has officially launched at Total Wine & More nationwide. (linkedin.com)

BRĒZ non-infused tonics now available nationwide at all Sprouts Farmers Market locations. (linkedin.com)

Forward Beverage Co. thrives in Wisconsin with hemp social seltzers and a welcoming alcohol-free taproom. (wjfw.com)

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Spillover

Ex-sommelier Ian shares his path to launching All The Bitter and trends in non-alc bitters. (youtube.com)

Gen Z in Singapore fuels daytime dance parties with coffee, embracing sober, social, hangover-free clubbing. (philstar.com)

Free Spirits seeks new California distributor after RNDC exit; open to passionate non-alc industry partners. (linkedin.com)

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