Brand Moves

Cann expands with new sparkling THC-infused Spritz. (drinkcann.com)

Heaps Normal x Robbie Williams. (instagram.com)

M&S debuts alcohol-free Piña Colada and Aperitivo Spritz cans. (linkedin.com)

Breckenridge Distillery launches Mock One, a non-alcoholic spirits brand inspired by its award-winning lineup. (westword.com)

French Bloom marked its French Open debut with stylish activations, partnerships, and celebratory community moments. (linkedin.com)

Partake unveils Lime Goserita as latest limited release. (drinkpartake.com)

Giesen launches 0% Spritz. (prweb.com)

Arkay now offers turnkey alcohol-free spirits development, helping entrepreneurs quickly launch custom zero-proof brands. (finance.yahoo.com)

^{_{Reply to this email with your launches, collabs, expansions and/or news.}}

Distribution & Openings

AL’s signs exclusive U.S. licensing deal with Industrial Arts to scale its classic non-alcoholic lager. (brewbound.com)

Beckett’s launches a low-cal, non-alcoholic Margarita 8-pack nationwide, expanding its fast-growing RTD lineup. (stocktitan.net)

Charlotte Beverage now exclusively distributes De Soi in North Carolina. (linkedin.com)

Botivo now available through Ocado retail in the UK. (linkedin.com)

Josh Cellars rolls out its non-alcoholic sparkling wine nationwide, expanding beyond limited market distribution. (thedrinksbusiness.com)

Coming soon to Princess Cruises will be three featured cocktails using Cut Above Zero Proof Spirits. (linkedin.com)

All The Bitter opens the U.S.'s first zero-proof lounge combining bar, shop, tours, and education. (bevnet.com)

Spillover

This is TASTE Podcast: Best Day and Visitor discuss NA beer’s rapid rise as craft drinkers embrace zero-proof brews and innovation. (podcasts.apple.com)

Gov. Abbott vetoes Texas THC ban, calls special session to draft balanced cannabis regulation bill. (cbsnews.com)

Careers in Non-Alc

Visit the full job board here.

Non-Alc Retail Presence

Non-Alc Activity Tracker

Events in Non-Alc

^{Curated for Non-Alc & BevAlc professionals, retailers, and brands.}

^{Boost your team's insights—forward to a colleague :)}