Brand Moves
Giesen 0% partners with Daybreaker on the Let's Be Friends tour. (prweb.com)
Little Saints launches a non-alcoholic Hugo Spritz. (linkedin.com)
Owl's Brew launches functional non-alcoholic mixers. (bevnet.com)
Disturbed launches Molten Smoky Colas with BevNomad. (bevnet.com)
Agrolaguna launches Croatia's first alcohol-free wines. (croatiaweek.com)
Rockstar blended mocktail flavors with zero-sugar energy drinks in its latest German launch. (instagram.com)
HOPWTR and Good Girl Snacks launched a limited-edition Pickle Lemonade sparkling hop water collaboration. (instagram.com)
Sierra Nevada released a limited-edition non-alcoholic Trail Pass Lemon Radler supporting land conservation efforts. (morningstar.com)
Sylva and SEASN partnered to launch a ready-to-pour non-alcoholic take on the classic Old Fashioned. (linkedin.com)
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Distribution & Openings
Vermont's Upper Valley embraces sophisticated alcohol-free cocktails and zero-proof experiences. (vnews.com)
Mark's Mocktails expands Mid-Atlantic distribution after earning multiple industry awards. (bevinfogroup.com)
Washington's Bula Bar offers a new alcohol-free third space centered on kava. (thurstontalk.com)
Spillover
Delaware moves closer to regulating THC beverage manufacturing and retail sales. (highlycapitalized.com)
The no/low category needs more transparency, accountability and scrutiny. (decanter.com)
More consumers are embracing alcohol-free spaces built around community instead of drinking. (jilllianryan.substack.com)
Green and oolong teas produced kombuchas with the highest antioxidant activity in new study. (sciencedaily.com)
The Juiciest Buzz on the Shelf
The functional beverage boom is being driven more by perception than proven benefits. (thedailypour.com)
Exploring the culture behind drinking less, not just sobriety. (newyorker.com)
Industry leaders argue non-alcoholic drinks should be marketed by occasion, not what they lack. (thegrocer.co.uk)
Functional drinks and GLP-1s are changing what consumers order at pubs.(morningadvertiser.co.uk)
Nine Loko enters the intoxicating hemp beverage category through a licensing deal. (brewbound.com)
World Cup watch parties reveal the power of occasion-based drinking. (proofpoints.substack.com)
Paris is restricting public alcohol sales and drinking during the heatwave. (reuters.com)
Taste Radio Podcast: THC beverage brands are pivoting beyond cannabis as regulatory uncertainty grows. (tasteradio.com)
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