🇺🇸 Happy 4th! 🇺🇸
Mock the Toast will return 7/14.

Brand Moves

Übergeek launches Devolve, a locally brewed non-alc IPA crafted with a unique flavor-preserving process. (northforker.com)

Rogue debuts THC + CBD seltzers in Blackberry Cucumber and Pineapple Guava, shipping nationwide starting July 7. (mybeerbuzz.com)

BOUCHE debuts PROXY D, a single-batch kombucha shaped by season, feeling, and creative process. (linkedin.com)

Limited-edition Rhubarb launches after months of flavor, design, and campaign work at MOTHER ROOT. (linkedin.com)

SoulCycle x The New Bar. (linkedin.com)

Ginny to debut adaptogenic non-alc spritzers at Summer Fancy Food Show in NYC. (specialtyfood.com)

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Distribution & Openings

The Zero Proof now sells non-alc beer, expanding with top brands and nationwide shipping. (linkedin.com)

Wednesday’s Domaine launches in 480 Albert Heijn stores across Netherlands and Belgium with Dorstlust’s distribution support. (linkedin.com)

Arbor’s lush patio now serves refreshing low-ABV cocktails, catering to younger drinkers seeking lighter, flavorful options. (sfexaminer.com)

Spillover

Botivo highlights restaurant and bar placements. (linkedin.com)

Pr%f the Magazine profiles oHHo as pioneers bringing cannabis beverages mainstream through taste, sustainability, and consumer-first values. (issuu.com)

Non-alc growth surges as regulatory hurdles emerge around labeling, classification, taxation, and distribution laws. (foodbev.com)

NA wine is finally having its NYC moment. (cntraveler.com)

Total Wine and Whole Foods see summer demand surge for NA beer, Italian imports, and fruity brews. (brewbound.com)

Alcohol categories dipped post-Memorial Day, but non-alc, wine cocktails, and spirits RTDs show strong signs of consumer shift and growth. (linkedin.com)

Kombucha reshapes the gut microbiome and boosts obesity-fighting bacteria with no diet changes required. (newatlas.com)

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