Brand Moves

Eva Green launches Seiun, an 8% low-alcohol sake crafted with music-enhanced fermentation in Japan. (thestar.com.my)

Hopewell Brewing’s Choom releasing EZ Tea soon. (drinkchoom.com)

CocoFlow launches as a THC coconut water. (linkedin.com)

Heaps Normal launches limited-edition Jazz Stout. (beerandbrewer.com)

UNDONE and Thomas Henry launch in U.S., offering premium non-alc spirits and mixers as demand grows. (fox4kc.com)

Mash Gang launches Glug, a crisp 0.5% ABV lager with citrus notes and no added sugar. (morningadvertiser.co.uk)

Henkell 0.0% debuts as a low-sugar, alcohol-free sparkling wine. (drinks-intel.com)

Shiner is launching a non-alcoholic version of its flagship Shiner Bock lager in 12oz cans. (mybeerbuzz.com)

Blind Tiger teases Grapefruit Fizz launching next month (linkedin.com)

Dutch Bros debuts mocktail-inspired Mudslide Mocha, Strawberry Colada, and Blue Lagoon. (instagram.com)

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Distribution & Openings

Molson Coors launches Naked Life non-alcoholic cocktails in the U.S. (prnewswire.com)

Stella Artois 0.0 launches on draught in pubs. (morningadvertiser.co.uk)

HOP WTR’s Ice Tea & Lemonade and Double Hopped now available nationwide at Sprouts Farmers Market. (linkedin.com)

Heaps Normal is officially available in the UK. (linkedin.com)

Spillover

Arkay’s $150M raise claim sparks backlash in non-alc community, with industry leaders calling it hype, misleading, and possibly fake. (linkedin.com)

Flavorful, fast, and on-brand cocktails and mocktails are key to boosting summer sales and guest experience. (restaurantdive.com)

Scientists say rice could improve non-alcoholic beer flavor and brewing. (allsides.com)

Okanagan-based Somm Zero, a non-alcoholic beverage startup founded by sommeliers, is on track to triple 2025 revenue. (eaglevalleynews.com)

Four Ceder’s non-alcoholic spirits were recalled in Canada for mold; no illnesses reported. (eatingwell.com)

Float House builds a new THC brew category, blending beer-inspired flavors with low-dose cannabis and full production control. (beercrunchers.substack.com)

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