Industry

New data suggests Gen Z is drinking more alcohol again, challenging assumptions about their sober-curious shift. (bottleraiders.com)

ALTR raised $5M to launch wine tech enabling full flavor with customizable low-ABV, not just dealcoholized. (forbes.com)

St. Agrestis welcomes key hires in social and sales. (linkedin.com)

Alcohol-free beer sales grew 125% in pubs over two years, with 76% of UK adults moderating alcohol. (retailtimes.co.uk)

Despite major investment, non-alcoholic beer remains a niche market, forcing brewers to innovate, rebrand, and fight for long-term consumer adoption. (bloomberg.com)

Alcohol investors are now more selective, favoring proven brands and emerging categories like RTDs and THC drinks. (vinepair.com)

Bev founders can join a free session to learn how to secure up to $100K from the InvestBev Accelerator. (linkedin.com)

Spirits giants pivot from niche low/no alcohol brands toward 0.0% variants of flagship labels. (thegrocer.co.uk)

GABA Labs is developing a safer, nonalcoholic compound that mimics alcohol’s buzz without the downsides. (bloomberg.com)

Solos opens a Valencia facility to help French winemakers create premium dealcoholized wines without flavor loss. (globalnewswire.com)

Non-alcoholic spirits are improving in flavor and complexity as demand rises and production techniques advance. (fooddive.com)

Wimbledon introduces mocktails and 0.0% beer as Gen Z drives demand for alcohol-free Pimm’s alternatives. (theguardian.com)

Pittsburgh bars adapt as Gen Z and millennials drive a surge in non-alcoholic drink demand and reduced alcohol spending. (bizjournals.com)

Consumer demand for wellness, variety, and functionality is reshaping the beverage industry faster than legacy brands can adapt. (forbes.com)

The FDA banned caffeinated alcoholic drinks in 2010 due to overconsumption risks and impaired judgment. (yahoo.com)

Fabric positions itself as a standalone cannabis beverage brand. (thedieline.com)

Boisson names new leadership to drive its next growth phase, focusing on community, transparency, and premium non-alcoholic experiences. (prnewswire.com)

Taste, not health claims, drives alcohol purchases as health halos can lower flavor expectations, especially for Gen Z consumers. (linkedin.com)

Athletic Brewing is scaling fast by redefining beer for mindful drinkers with great taste, smart marketing, and national expansion. (forbes.com)

THC beverage CEOs from Cann and Pamos say the sober-curious movement is just beginning and driving major consumer demand. (foxbusiness.com)

Most social media users stay silent, so brands shouldn't overreact to comments from the vocal 1% minority. (linkedin.com)

Gen Z is drinking more alcohol as they age and earn more, challenging assumptions about their impact on declining booze sales. (fortune.com)

Fyllo re-enters regulated ad markets by buying back its media unit, aiming to simplify compliance for cannabis, finance, and political advertisers. (adexchanger.com)

Ex-French Laundry sommeliers open zero-proof lounge merging education, bitters, and non-alc cocktails in Chico. (brewbound.com)

Wine Paris will launch Be No in 2026, a standalone non-alcoholic drinks event reflecting category growth. (thespiritsbusiness.com)

Alcohol sales rise despite lower consumption, fueled by more drinkers, premium trends, and NA category growth. (foodnavigator.com)

Diageo's Head of Advocacy highlights how longevity, community, and multisensory trends are driving the global shift toward mindful, moderate alcohol consumption.(youtube.com)

Health

Even light drinking poses higher health risks for older adults due to body changes and chronic conditions. (nytimes.com)

Non-alcoholic drinks may aid sobriety but can trigger relapse and health risks for some individuals. (phillyvoice.com)

Dietitian recommends top non-alcoholic drinks for summer. (mensfitness.com)

Smoking, heavy drinking, and obesity combined may cut life expectancy by 20 years for 1M in England. (theguardian.com)

Culture

A Soviet anti-alcohol campaign (1985–1990) cut alcohol-related deaths and improved life expectancy and family outcomes. (marginalrevolution.com)

Sobriety brings resilience; addiction magnifies pain and blocks the ability to cope with life’s challenges. (wggtb.substack.com)

NA craft beer lacks the cultural storytelling of alcoholic craft, but homebrewers and creatives are changing that. (beantobarstool.com)

Ancient elites sometimes diluted wine to avoid intoxication while preserving alcohol’s social and ceremonial roles. (discovermagazine.com)

Alcohol-Free Radio: DJ RAE’s REUNION redefines nightlife with alcohol-free, women-centered dance parties focused on healing, freedom, and expression. (youtube.com)

Non-Non-Alc

Suntory’s -196 tops 2025’s RTD Brand Champions as Surfside surges with 270% growth, redefining the category. (thespiritsbusiness.com)

Diageo CEO Debra Crew steps down amid sales struggles; CFO Nik Jhangiani named interim CEO during turnaround. (reuters.com)

Spindrift partners with Patricof Co, adding athlete investors like Kevin Durant and Azzi Fudd to fuel growth. (prnewswire.com)