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Mock the Toast | 07.21.25

Mock the Toast | 07.21.25

Latest in Non-Alc Brand Moves, Distribution and Openings

Jose Diaz
July 21, 2025

^{everything zero to low-alcohol}

Brand Moves

Comma debuts Summer Pale, a Pale Ale-flavored brew with THC, CBD, and Lion’s Mane for focus, and feel-good vibes. (enjoycomma.com)

Kidd Squid debuts “Nautee,” a citrusy, non-alcoholic IPA with playful branding. (27east.com)

Della Vite debuts a line of RTDs including a 0% Aperiti-No Spritz. (beveragedaily.com)

Athletic Brewing renews Arsenal F.C. partnership. (linkedin.com)

Climbing Kites teases a new flavor. (instagram.com)

Delta unveils bold new branding. (linkedin.com)

DioniLife debuts La Borosa and Pavari17, premium non-alc spirits crafted to rival traditional counterparts. (thespiritsbusiness.com)

Hazard's Hop Water unveils new flavor and branding. (instagram.com)

Maison Saint Aix and The Zero Proof launch BEAU VIVA, a dry, sparkling 0% rosé from Provence. (finance.yahoo.com)

Raising the Bar x Zero Proof Nation collab on July box. (weareraisingthebar.com)

Flyers launches 10MG versions of its infused cocktails, catering to high-tolerance consumers seeking stronger effects. (linkedin.com)

Taco Bell adds six fruity mocktails. (newsweek.com)

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Flavors include White Peach and Lemon, Red Cherry and Lime, Blood Orange and Pomegranate, and Pink Grapefruit and Elderflower.

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(Stock what stands out.)

Distribution & Openings

Beefeater 0.0% expands to UK on-trade in September after successful Spanish launch and new consumer growth. (foodbev.com)

RNDC adds Missing Thorn to its portfolio, expanding premium non-alc wine distribution in Georgia and Texas. (wineindustryadvisor.com)

...and select Wegmans' stores. (linkedin.com)

Lao Sparkling Teas launch on Well.ca, expanding nationwide availability across Canada. (linkedin.com)

Cut Above partners with Bommarito Wines to expand premium non-alc spirit distribution across Missouri retail and bars. (linkedin.com)

Afterdream partners with Opici to launch in New Jersey, kicking off its wholesale THC beverage expansion. (linkedin.com)

Spillover

Five B.C. brands—Edna’s, Nonny, Aelo, Glimmer, and Lumette—are redefining Canada’s zero-proof beverage scene. (bcbusiness.ca)

Class action suit in Washington alleges kratom seltzers are addictive and pose consumer health risks. (law360.com)

AF founder Lisa King shares how the brand scaled globally by blending taste, timeless design, and aspirational sobriety. (caffeinedaily.co)

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