Brand Moves

Upward, Trulieve’s new THC drink line, launched July 23 with caffeinated, CBD-balanced, fruit-flavored seltzers. (drinkonward.com)

Damm debuts Estrella Damm 0.0%, a premium alcohol-free lager delivering Mediterranean flavor across UK retail and hospitality. (retailtimes.co.uk)

Sobriety Sips launches an assortment box. (linkedin.com)

Brewery Ommegang is launching a non-alcoholic Belgian-style blonde in 12oz cans. (mybeerbuzz.com)

Seir Hill relaunches award-winning Biscane in new 375ml bottles, debuts Cocovana coconut rum, and unveils its first canned NA Dark & Stormy. (linkedin.com)

White is a Belgian-style NA wheat beer from Best Day Brewing and Surfrider, supporting ocean conservation. (instagram.com)

Cann x Canopy launch Shower Cann. a scent-infused shower head featuring Cann’s core flavors as aromas. (linkedin.com)

Partake unveils premium new Brewer’s Release can design, debuting with its latest Belgian White edition. (linkedin.com)

Loews Hotels launches Fizz, a nationwide, soda-centric beverage program featuring house-made, customizable, spirit-optional drinks crafted with fresh, local ingredients and seasonal menus. (hospitalitynet.org)

Buzzkill Wines to add bottles as part of upcoming rebrand. (linkedin.com)

Nomadic, Big Green Egg, and Sylva teamed up for a sun-drenched forest feast featuring top female chefs, fire-cooked dishes, and the smoky Sylva Spritz. (experiencenomadic.com)

Botivo wins Best Window Display at Whole Foods U.K.’s 2025 Supplier Summit for standout in-store creativity. (linkedin.com)

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Distribution & Openings

Aplos launches nationwide at Sprouts and the The Fresh Market.

BRĒZ now available at all ABC Fine Wine and Spirits in Florida. (instagram.com)

Hiyo expands nationally at Whole Foods with new Pineapple Coconut flavor. (bevnet.com)

Better Rhodes debuts on QVC. (linkedin.com)

Spirits of Virtue opens U.S. hub in Arkansas and launches 2oz NA spirit pouches for convenience. (thespiritsbusiness.com)

Montreal gets its first mocktail bar with exclusive zero-proof menu. (timeout.com)

Spillover

Rémy Cointreau took a minority stake in zero-ABV brand JNPR Spirits, marking its first move into non-alcoholic drinks. (thespiritsbusiness.com)

Monke now leads NA beverage sales at Pabst venues, launching THC-infused HIGHBalls and expanding to stadiums with OVG to meet rising sober demand. (yahoo.com)

Art of Being Well Podcast: oHHo’s founders detail their shift from agency life to cannabis wellness, using CBD and THC seltzers to redefine premium non-alcoholic drinking. (drwillcole.com)

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