Brand Moves

oHHo teases something new. (instagram.com)

Heineken and OpenTable launched a campaign that lets diners buy a drink for their designated driver. (mediapost.com)

Mavrique is targeting fine wine drinkers by rethinking how non-alcoholic wine is made. (bevnet.com)

BOLLE expanded its still wine lineup with the launch of Sauvignon Blanc. (barmagazine.co.uk)

Theakston and Equinox Kombucha launched Hopbucha, a hop-forward kombucha. (instagram.com)

Distribution & Openings

Medase Cocktails launched at Erewhon. (fb101.com)

Zeronimo introduced its first alcohol-free Rosé with North American availability beginning this summer. (zeronimowine.com)

Hiyo expanded its relationship with Breakaway Music Festival into a three-year national partnership. (bevnet.com)

Spillover

AB InBev CEO Michel Doukeris said the brewer continues to see strong momentum in non-alcoholic beer as part of its broader premiumization strategy during the company's second-quarter earnings discussion. (cnbc.com)

Drinkers want moderation without sacrificing classic cocktails, opening the door for low-ABV spirits. (slate.com)

^{Mock the Toast is curated for Non-Alc & BevAlc professionals, retailers, and brands.}

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