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Mock the Toast | 08.04.25

Mock the Toast | 08.04.25

Latest in Non-Alc Brand Moves, Distribution and Openings

Jose Diaz
August 04, 2025

^{everything zero to low-alcohol}

Brand Moves

Cann launches Naked Roadie, a zero-sugar, unflavored THC liquid packet to buzz any drink. (drinkcann.com)

Easy Does It launching non-alc brew. (easydoesitbrew.com)

Days launches limited edition 0.0% peach lager. (linkedin.com)

Gnista launches Blonde, a complex botanical alt-wine inspired by Riesling with 90 percent pre-sold. (linkedin.com)

Toledo Spirits debuts Starglow Supernova, a 10mg Delta-8 THC mocktail mixer. (einpresswire.com)

Yards Brewing is launching Philthy Zero, a non-alcoholic hazy IPA in 12oz cans. (mybeerbuzz.com)

Gaba Labs launches Gabyr, a 0.5% adaptogenic beer designed to ease social anxiety and boost mood. (thedrinksbusiness.com)

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Distribution & Openings

N*RC launches sparkling THC water in St. Louis with 5mg and 10mg flavor-packed options. (fultonbeer.com)

CleanCo opens its first Clean Cocktail Bar in London with free Palomas every Thursday this summer. (foodanddrinknetwork.co.uk)

Ashley McBryde to open Redemption Bar, a non-alcoholic music venue inside Eric Church’s Chief’s in Nashville. (rollingstone.com)

Moxologie, a non-alcoholic spirits boutique, opens Aug. 18 in Cold Spring Harbor with upscale zero-proof offerings. (huntingtonnow.com)

Sèchey launches Sechey Noir, a digital-first shop for premium THC and CBD-infused functional beverages. (secheynoir.com)

Presented by oHHo

Nicola and James Stephenson co-founded oHHo with a vision to elevate cannabis wellness through honesty, purity, and provenance. Treating cannabis with the same reverence as wine or cheese, they recognized that soil, climate, and care define quality. By collaborating with small, independent farms across the U.S., they support regenerative growing methods and produce clean, full-spectrum extracts.

Their promise: purposeful plants, nurtured with intention, shared with clarity.

oHHo was born from a need to shift the narrative. Away from gimmicks and toward grounded products that reflect science, sustainability, and sincere transparency.

(Explore the Values Behind the Beverage)

Spillover

A mislabeled vodka-filled can reveals the deep risks and resilience behind living intentionally sober in a careless industry. (sarastenderdelaney.substack.com)

The TODAY Show is now accepting standout beverage product submissions for Fall/Winter feature consideration. (linkedin.com)

Bottled Wisdom

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If AI can’t find your brand, your customers won’t either. Visibility in AI-driven search is the new shelf space. Make sure your non-alc beverage brand isn’t left behind.

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