Brand Moves

Lewis Hamilton’s Almave debuts Humo, a non-alcoholic mezcal alternative made from pit-roasted Espadin agave. (wwd.com)

Wilderton unveils Coffee Amaro, a limited NA spirit with coffee, citrus, herbs, and cocoa. (instagram.com)

Not Beer launches Not Beer Vibed, a new THC Seltzer line. (x.com)

Parch launches Sedona Spritz, a cucumber-lemon NA spritz with aloe, agave, and pine, exclusive to Sprouts and Fresh Thyme. (linkedin.com)

Athletic Brewing releases Tropical Reset, a limited-time online sour with pineapple, coconut, and citrus notes. (x.com)

Lapos debuts new Italian-inspired NA cocktails: a bold NA Espresso Martini and a tart, spiced Melograno Mule. (instagram.com)

Hippie Water teases three new limited edition flavors. (instagram.com)

Sapporo USA debuts Sapporo Premium Non-Alcoholic. (sandiegobeer.news)

León Y Sol launches NeQuila, the first alcohol-free tequila made from real tequila, now available for pre-order. (morningstar.com)

Distribution & Openings

Missing Thorn’s non-alcoholic Sparkling Rosé is now available at Pavilions. (linkedin.com)

Backyard Tea relaunches with first distribution deal, joining Sixth City Distribution’s portfolio of THC beverages. (linkedin.com)

Royal Caribbean updates fleet-wide drink menu, expanding zero-proof options with new handcrafted mocktails, NA beer, and wine. (royalcaribbeanblog.com)

Wynk returns to Maine with its full 10mg THC beverage lineup via Pine State Trading Co. (linkedin.com)

Top Ten Liquors adds Sèchey premium de-alcoholized wines to its lineup. (linkedin.com)

Kava Social Club becomes first NA bar to win Best Bar in Bradenton, FL. (wfla.com)

Norfolk’s Ceremony is expanding from a dry bottle shop into a full-service non-alcoholic bar and restaurant. (pilotonline.com)

Spillover

A hemp drink brand faked a Virgin Atlantic deal to spotlight THC restrictions, sparking credibility concerns for the whole category. (beercrunchers.substack.com)

Co-Founder, now CMO of Boisson, to step down. (linkedin.com)

Robbie Williams invests in and partners with Australian non-alcoholic beer brand Heaps Normal for its UK launch. (drinksretailingnews.com)

Former VP of Sales at High Rise Beverage Company joins BRĒZ. (linkedin.com)

Bands partner with breweries on alcoholic and non-alcoholic drinks, giving fans music-inspired beverages at concerts. (wsj.com)

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