Industry

Athletic Brewing has signed a multi-year partnership with MetLife Stadium and the New York Jets. (brewbound.com)

Lessons from Dutch retailer Amavine suggest premium non-alcoholic wine growth depends as much on storytelling, partnerships, and curation as product quality. (linkedin.com)

Mingle Mocktails landed at No. 1014 on the Inc. 5000, marking another growth milestone for the fast-growing non-alcoholic brand. (linkedin.com)

Tea is emerging as a versatile beverage innovation platform spanning hard tea, RTDs, spirits and no/low, with wellness, premiumization and younger consumers helping drive it globally. (theiwsr.com)

Seasonal beer is becoming a sharper battleground as breweries use limited releases to create urgency, differentiation, and repeat consumer engagement in a crowded market. (beercrunchers.substack.com)

Heaps Normal is launching a brand campaign drawing on Memphis design and betting that standout branding can help overcome consumer skepticism around non-alcoholic wine. (creativeboom.com)

Wine’s structural challenges are pushing brands toward opposite ends of the market, with premiumization and low/no alcohol positioned as two potential paths to growth. (natlawreview.com)

The U.S. beer market is moving beyond its longtime flagship brand as Bud Light continues to lose relevance with American drinkers. (ft.com)

A 35% jump in ready-to-drink sales during the FIFA World Cup offered a bright spot as Diageo launched a broader turnaround strategy. (cnbc.com)

A bipartisan bill would replace an outright hemp THC crackdown with a federal framework to regulate and tax intoxicating hemp beverages. (just-drinks.com)

The economics of beverage entrepreneurship may be tougher than they appear, with dilution and opportunity cost often outweighing smaller exits. (linkedin.com)

UK non-alcoholic aperitif Botivo is positioning itself around pleasure rather than moderation. (bevnet.com)

As wine demand contracts, producers are finding growth through premium positioning, focused distribution, and audience-specific strategies. (thedrinksbusiness.com)

Neo Financial Podcast: Harmon’s Brewing is showing how advances in brewing technology are narrowing the taste gap between alcoholic and non-alcoholic craft beer. (youtube.com)

Plain English with Derek Thompson Podcast: America’s moderation movement may not be reducing substance use as much as redirecting it from alcohol toward cannabis. (youtube.com)

Monocle Radio: Two European founders shared how they built premium alcohol-free brands by creating products that stood apart from traditional beer and sparkling wine. (monocle.com)

Health

Stopping alcohol consumption can produce meaningful changes in the brain and body as neurological systems begin adapting to the absence of alcohol. (washingtonpost.com)

A study of more than 340,000 adults found heavy drinking increased mortality regardless of beverage type, while low to moderate wine consumption was linked to lower cardiovascular risk than beer, cider, or spirits. (sciencedaily.com)

Culture

AB InBev’s “Cheers to Beer” campaign makes a case for beer as a vehicle for belonging and social connection at a time when the category is working to reinforce its cultural relevance. (forbes.com)

Alcohol consumers are drinking more intentionally, with changing attitudes toward frequency, occasion and choice reshaping how people participate in drinking culture. (barandrestaurant.com)

Non-Non-Alc

Gen X is the largest buyer of luxury wine in the U.S., yet the industry’s attention remains heavily focused on Boomers, Millennials, and Gen Z. (wineenthusiast.com)

A look at America before the 1984 federal drinking-age law shows a patchwork of state minimums ranging from 18 to 21. (vinepair.com)

OLIPOP has named a new CEO as founder Ben Goodwin moves into an innovation-focused role, marking a leadership transition at one of the fastest-growing alternatives to traditional soft drinks. (bevnet.com)

Data Shot

Creators lock in holiday content calendars 90 days out, before brands figure out commissions. Waiting too long to launch an affiliate program means less runway to build demand and a missed shot at the best partnerships.

The 90-Day Holiday Sprint covers commissions, recruiting, and scaling a program at Day 30, 60, and 90.

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