Brand Moves
Quality Meats cofounders launch Herb Lights, a new cannabis beverage brand built around a more social, sessionable approach to getting a buzz without alcohol. (adage.com)
Lawson’s Finest Liquids enters non-alcoholic beer with its first NA IPA, a long-in-development release that extends the Vermont brewery’s innovation pipeline beyond traditional craft beer. (brewbound.com)
BLNCD Naturals served as WeFest’s official cannabis sponsor, using sampling and education to introduce THC beverages to country music fans. (linkedin.com)
Go Brewing founder Joe Chura details the creation of the company’s most expensive beer to date. (linkedin.com)
Hankook Tire partners with Artist Bottle Club on B Lager Zero, a limited-edition 0.00% beer designed to promote alcohol-free occasions and safe driving while bringing the tire brand into a new consumer lifestyle category. (mk.co.kr)
Modus launches what it calls Australia’s first bottled non-alcoholic stout. (drinkstrade.com.au)
Lapo's teases something new. (instagram.com)
Magic Cactus launched Higher Desert Edition, a limited-run Mojave Berry drink with 7mg each of THC and CBD, headed to Sprouts in Texas and Florida. (linkedin.com)
Bell’s Brewery is entering non-alcoholic beer with a malt-forward Dark Brew, its first NA release. (mybeerbuzz.com)
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Distribution & Openings
Former Buffalo Bills safety Micah Hyde’s Hail Mary expands into New York’s regulated cannabis market through MOOV Distribution. (bevnet.com)
Blind Tiger expands statewide in Pennsylvania through a new distribution partnership with Pennsylvania Libations. (linkedin.com)
Mother Root expands from 165 to 750 Tesco stores, more than quadrupling its retail footprint. (linkedin.com)
PARCH partners with Union Beer Distributors to expand its non-alcoholic drinks across New York City. (linkedin.com)
Marella Cruises rolls out 18 alcohol-free cocktails fleet-wide alongside six 0% spirits, four 0% wines, non-alcoholic beer and cider, substantially expanding zero-proof choice within its all-inclusive drinks program. (seatrade-cruise.com)
The Swirled Sip brings mobile soft-serve cocktails and mocktails to private events. (communityimpact.com)
SOBR earns a UK Trailblazer Award just nine months after opening, giving the alcohol-free hospitality concept an early validation as it works to establish a new model for sober socializing. (morningadvertiser.co.uk)
Sponsored: September 16. The DWB Summit unites founders, investors, and retailers for the conversations shaping tomorrow's beverage industry. (Save the Date)
Spillover
Gen Z is drinking less, but still socializing, while higher prices and broader beverage choices reshape nightlife. (salon.com)
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