Brand Moves

Founders Brewing debuts Nonetheless, a non-alcoholic golden ale. (mybeerbuzz.com)

Coopers launches Coopers Zero, its first non-alcoholic beer, tapping Australia’s fastest-growing beer category. (beerandbrewer.com)

Proxies expands with Dry Cider, a crisp, complex non-alc cider crafted with verjus. (drinkproxies.com)

OHHO debuts its first-ever OOH campaign with Clear Channel Outdoor, making a bold, unmissable splash. (linkedin.com)

Tilray expands Fizzy Jane’s and Happy Flower with new 10mg hemp-derived Delta-9 THC beverage options. (bevnet.com)

H2o launches 0.0% Sauvignon Blanc in Sonoma. (linkedin.com)

Distribution & Openings

Savyll non-alcoholic cocktails launch in 160+ The Fresh Market stores. (linkedin.com)

Prima Pavé secures nationwide Italian distribution with Gruppo Italiano Vini for its award-winning non-alcoholic wines. (yahoo.com)

BERO now available at Giant Eagle in Pittsburgh. (linkedin.com)

Spillover

America is trading cocktails for clarity, as health concerns and shifting culture push booze out of the spotlight. (vox.com)

Climbing Kites and Phony Negroni named Rising Drinks Brand finalists for VinePair’s annual Next Wave Awards. (vinepair.com)

NYC’s top 2025 zero-proof bars and restaurants deliver standout drinks, vibes, and service. (thirdplacebarnyc.substack.com)

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