Industry

U.S. alcohol consumption has stabilized near historic lows, reinforcing evidence that the post-pandemic pullback in drinking may represent a lasting change rather than a temporary downturn. (bloomberg.com)

Golf-themed beverage brands are gaining momentum, with 2027 predicted as a potential breakout year for the category. (beercrunchers.substack.com)

Heineken’s U.S. CMO says moderation is reshaping social drinking, with Heineken 0.0 supporting zebra striping and longer occasions. (adweek.com)

AB InBev finds moderation rising as drinking frequency stays stable and no-alcohol beer grows. (ipsos.com)

Bourbon’s downturn may reflect overproduction and declining alcohol demand more than competition from hemp beverages. (linkedin.com)

ayrloom built New York’s leading cannabis beverage business by applying decades of cider-making expertise to THC-infused drinks. (greenwaymagazine.com)

Hemp-derived THC drinks have expanded into mainstream retail faster than regulation can keep pace, leaving brands and retailers navigating a fragmented state-by-state system of sales restrictions and compliance rules. (daily.sevenfifty.com)

Earnings from four beverage giants show non-alcoholic growth outpacing core alcohol, but investment priorities vary widely by company. (dryatlas.com)

South Korean alcohol production fell below 3 million kiloliters for the first time in 27 years as health consciousness and an aging population contribute to sustained declines in beer, soju and traditional rice-wine shipments. (socialnews.xyz)

Gen Z and millennials are driving weekly beverage-only visits, especially afternoons, with coffee leading demand for more variety. (restaurantdive.com)

BeerNet Studios: Lara Taylor, founder and CEO of Mingle, discusses scaling the RTB brand. (youtube.com)

Health

Women without partners appear less likely to engage in lower-risk binge drinking than partnered women. (medscape.com)

A mouse study identified a brain circuit through which social isolation increased alcohol consumption in males while reducing it in females, pointing to sex-specific neurological responses to loneliness. (northwestern.edu)

Culture

Denver bars and restaurants are experimenting with service charges, cover fees and sophisticated non-alcoholic menus as declining alcohol consumption challenges a hospitality business model historically dependent on high-margin drink sales. (westword.com)

Changing attitudes toward alcohol are reshaping how people approach drinking and social occasions as more consumers reconsider alcohol’s traditional role in everyday life. (bbc.com)

Only 54% of U.S. adults now say they drink alcohol, matching a record low set last year and suggesting the recent decline in American drinking is becoming a sustained behavioral shift. (time.com)

Americans are drinking less as GLP-1 weight-loss drugs, marijuana use and generational changes alter the habits and occasions that once supported alcohol consumption. (newsday.com)

Gen Z is making sober curiosity mainstream by drinking more selectively and prioritizing health, sleep and next-day productivity, while social media makes choosing non-alcoholic options increasingly normal. (sacbee.com)

Nearly 50 U.S. counties remain dry more than nine decades after Prohibition ended, with local alcohol restrictions persisting primarily across parts of Arkansas, Kentucky, Mississippi and several other states. (vinepair.com)

Non-Non-Alc

Coca-Cola is developing dispensers for dirty sodas, refreshers and customizable energy drinks as restaurants expand specialty beverages. (cnbc.com)

Beer preferences vary significantly across U.S. states and regions, reflecting distinct local tastes and differences in how consumers choose among beer styles and alternatives. (linkedin.com)

Nicotine pouches such as Zyn have turned nicotine into a lifestyle product for consumers who never smoked. (proofpoints.substack.com)

Data Shot