Industry

Non-alc can learn from meat-free’s mistakes: avoid complacency, craft clear positioning, and deliver exceptional taste to endure. (nihiloagency.substack.com)

Heineken debuts US Open ‘L0VE.L0VE’ 0.0 cans, boosting alcohol-free visibility and targeting younger, moderation-minded consumers. (drinks-intel.com)

Mid-strength alcohol emerges as a growing moderation trend, offering trade and retail major opportunities. (foodbev.com)

The Tejo region in Portugal updates wine rules to include low/no-alcohol wines under protected geographical indication status. (drinksretailingnews.co.uk)

Brewdog co-founder Martin Dickie departs, shifting focus to family life and medical cannabis venture. (drinksint.com)

Goodmellow founder Brandon Hanson applies distilling expertise to THC drinks, bringing craft, brand-building, and quality control to cannabis beverages. (bevnet.com)

Alcohol brands shift strategies as wellness culture grows, spotlighting low-calorie options, zero-proof drinks, and influencer partnerships. (campaignlive.com)

AI grocery agents could reshape shopping, favoring Amazon and Walmart while squeezing delivery marketplaces and boosting white-label solutions. (platformaeronaut.com)

Distributors push hemp-derived THC drinks into the three-tier system as federal regulation lags. (beernet.com)

Taste Radio Podcast: Alcohol declines as clean-label and high-protein trends rise, reshaping consumer choices and brand strategies. (tasteradio.com)

Building with Buyers Podcast: Evan Quinn, CEO of hiyo, shares retail lessons, superfans, customer-driven growth, and brand challenges. (spotify.com)

Health

Cider contains antioxidants from apples, but alcohol and sugar risks outweigh any health benefits, experts warn. (telegraph.co.uk)

Moderate drinking once seen as healthy is now linked to cancer and heart risks with no safe level. (medicalxpress.com)

Functional beverages promise health perks but often underdeliver, with low active doses, hidden sugars, and potential health risks. (wineenthusiast.com)

Culture

Carl Radke opens Brooklyn’s Soft Bar, featuring chef-curated non-alcoholic cocktails, specialty coffee, and wellness-driven menus. (people.com)

Alcohol use declines in Florida as more adults view drinking as risky and turn to zero-proof options. (wptv.com)

Tennessee bucks national wellness trends with rising alcohol use. (wgnsradio.com)

Health, recovery, and wellness are reshaping drinking culture as alcohol giants pivot toward zero-proof innovation. (mensfitness.com)

Non-alc drinks gain popularity for moderation and recovery, but experts caution they may trigger cravings. (sfgate.com)

Alcohol-free members clubs are redefining nightlife as inclusive, aspirational spaces free from drinking norms. (dryatlas.com)

Non-Non-Alc

Music changes how drinks taste and feel, making cocktails and beers more immersive experiences. (vinepair.com)

Arizona Beverages turns April Fools’ joke into “Rizzler Berry,” inspired by 9-year-old TikTok star. (wsj.com)

White Claw owner Mark Anthony Group will cut 143 jobs as it pauses New Jersey production during an alcohol industry slowdown. (thespiritsbusiness.com)

Amaro is stepping out from Aperol’s shadow as bartenders and brands push it into cocktails, spritzes, and even 50/50 shots, boosting global appeal. (drinksint.com)

British pub purists are furious as single-file lines creep into drinking culture, replacing the centuries-old tradition of jostling at the bar for eye contact with the bartender. (wsj.com)