Mock the Toast | 09.02.25

Latest in Non-Alc Brand Moves, Distribution and Openings

Author

Jose Diaz
September 02, 2025

everything zero to low-alcohol

Brand Moves

The Zero Proof partners with SoulCycle for Hamptons activations. (prnewswire.com)

Bimble introduces a new 5mg THC version. (linkedin.com)

MURI launches Koji Rice Series 2, a tropical, shiso-fermented limited blend with notes of banana and pineapple. (linkedin.com)

Hawke’s Brewing expands its Half Range with new low-alcohol Pacific Ale and Mid-Lager. (beerandbrewer.com)

Elysian Brewing expands Space Dust series with Easy Dust non-alcoholic IPA and Hazy IPA. (mybeerbuzz.com)

Free Spirits partners with SENSE for non-alc margaritas and date-night essentials. (drinkfreespirits.com)

Easy Man debuts Lite, a light lager with 2mg THC. (drinkeasyman.com)

Society De La Rassi debuts 2024 dealcoholised sparkling Chardonnay and Rosé. (linkedin.com)

Delta Beverages rebrands with bold “There’s A Delta for That” campaign. (bevnet.com)

Sierra Nevada unveils Trail Pass Non-Alcoholic Fest Brew. (mybeerbuzz.com)

Joval Wines debuts Zero Hour, a premium non-alcoholic Prosecco. (foodanddrinkbusiness.com.au)

Presented by Concord Displays

Why We’re Showing Up in Non-Alc

The non-alc category widens the circle. Weddings, work events, weeknights at home. More people feel seen, and the right display helps them find what fits. That matters to us.

Concord Displays builds custom POP displays that put the product first. We’re a small, senior team with manufacturing partners in the U.S., Mexico, and China. We match projects to the right plant, and guide you through the trade-offs on cost, materials, and lead time, and keep approvals moving.

Design → delivery, we handle renderings, engineering, production, warehousing, and shipping so the display shows up ready and on schedule.

After 30+ years, the lesson is the same. Options help teams make good decisions. Clarity keeps work moving. Follow-through gets displays on the floor and product moving. If that sounds right to you, see how we work.

Scott McNutt, Concord Displays

Distribution & Openings

Tilden joins RH restaurants’ non-alc menu nationwide, showcasing craft-inspired flavor with the Blackberry Mule featuring Lacewing. (linkedin.com)

JAS now at Whole Foods. (instagram.com)

TRIP’s Wild Strawberry joins Elderflower Mint and Peach Ginger, expanding its non-alc lineup on Harrods shelves. (linkedin.com)

Napco National partners with Diageo to distribute Guinness 0.0, Gordon’s 0.0, and more across Saudi Arabia. (linkedin.com)

Lyre’s joins Hilton Garden Inn’s refreshed beverage program. (linkedin.com)

Mingle’s Cucumber Melon Mojito launches at Trader Joe’s in New York and Ohio. (linkedin.com)

TRIP partners with PRESENCE to expand U.S. distribution. (linkedin.com)

Mockfusion debuts in Dunedin, FL blending community, artistry, and alcohol-free nightlife with wellness-driven mocktails. (fox13news.com)

Willa’s in Tampa elevates nightlife with crafted mocktails, offering flavor, connection, and a stylish alcohol-free experience. (baynews9.com)

Sponsored

oHHo’s sparkling THC seltzers are the alcohol alternative your customers didn’t know they needed. Add it to your lineup. Cheers without the hangover. (Share the Good Times)

Spillover

Michelin-starred Bonvivant embraces non-alcoholic, vegan cocktails as Martin Wolf reimagines mixology. (reportergourmet.com)

People skip alcohol for many reasons beyond recovery including health issues, family duties, work focus, mental well-being, religion, taste, or simply wanting a break. (lownodrinker.substack.com)

Andrea Hernández, founder of Snaxshot, predicts food trends as a cultural anthropologist of snacks. (nytimes.com)

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Mock the Toast is curated for Non-Alc & BevAlc professionals, retailers, and brands.

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