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Mock the Toast | 09.08.25

Mock the Toast | 09.08.25

Latest in Non-Alc Brand Moves, Distribution and Openings

Jose Diaz
September 08, 2025

^{everything zero to low-alcohol}

Brand Moves

Stursi’s new flavor Reign mixes pineapple and autumn spices. (instagram.com)

SAYSO launches Dirty Martini stick packs with olive and Himalayan salt for easy cocktails or mocktails. (bevnet.com)

Giesen launches 0% Spritz slim cans nationwide. (winebusiness.com)

Luminara launches Napa Valley Sparkling and Paso Robles Cabernet, expanding its luxury non-alcoholic wine lineup. (finance.yahoo.com)

EdeM launches BRUNETTE, a botanical-infused sparkling Chardonnay, expanding Argentina’s luxury no-alcohol wine portfolio. (kron4.com)

Another Formula 1 driver teases a beverage launch. (instagram.com)

Sponsored

From concept renderings to delivery, we manage design, engineering, manufacturing, and logistics. Compare costs and lead times across U.S., Mexico, and China with one RFQ. Fewer surprises, cleaner installs, on-schedule launches. (Explore How We Work)

Distribution & Openings

CDI launches oHHo and Delta THC-infused seltzers in Connecticut retail. (thebeveragejournal.com)

Edna’s secures nationwide growth in Canada through BNQ, Bar Jus, Sobr Market, Storied, and Hart partnerships. (yahoo.com)

The Pathfinder expands nationally across Whole Foods Market. (linkedin.com)

Sayso Skinny Spicy Margarita launches at Sprouts. (instagram.com)

TRIP’s Mindful Blend launches at Mother’s Market in SoCal. (linkedin.com)

Grow hemp beverages launching in Georgia with Beverage South distribution. (linkedin.com)

Thailand’s luxury Sarojin resort launches a full alcohol-free drinks menu, catering to rising sober travel demand. (breakingtravelnews.com)

Carnival debuts CHEERS! Zero Proof package, offering mocktails, coffees, smoothies, and alcohol-free wines at sea. (cruiseline.com)

NightShade, a new zero-proof bar and lounge, opens Sept. 13 in Asheville, North Carolina. (828newsnow.com)

The Mock Dock launches colorful mocktails at Owensboro, Kentucky events and neighborhoods (owensborotimes.com)

Presented by oHHo

People want to feel good. Not drunk. Not anxious. Just good. That’s why oHHo Sparkling THC Seltzers are gaining traction with customers who want a lighter and brighter experience. Each sip brings calm, clarity, and connection with none of the next-day regret.

Whether you’re stocking shelves or planning experiences, this is the kind of product that keeps people coming back. The demand is already here. Meet it with something that actually delivers. (Stock the Buzz)

Spillover