Brand Moves

GoodTime readies THC beverage enhancer. (linkedin.com)

Pabst Labs debuts Not Your Father’s Root Beer, a THC-infused beverage using Vertosa nanotechnology for faster effects and float-friendly versatility with 100MG THC and 100MG caffeine. (pabstlabs.com)

Amaretto ADRIATICO has launched ADRIATICO Zero, a non-alcoholic amaretto made from Puglia almonds. (businesswire.com)

Trulieve expands its Onward and Upward lineup with five new 10mg THC flavors (drinkponward.com)

Liquid Death launched a satirical Spinal Tap campaign. (famouscampaigns.com)

Comma Brewing debuts Citrus Berry Refresher Ale and Helles Lager Session, both infused with THC, CBD, and Lion’s Mane for functional drinking. (enjoycomma.com)

Louie Louie debuts Strawberry Spritz to its THC-infused lineup. (instagram.com)

Bottega introduced Bottega 0 White and Lemon 0.0 Halal. (ifsa.aero)

The Pathfinder will launch a coffee-based non-alcoholic RTD this autumn. (thespiritsbusiness.com)

Vena restocked its Happy Tonix THC Seltzers and Skinny Mocktails, each with 2mg THC and CBD. (prnewswire.com)

RYTHM launched nationwide across the U.S. with hemp-derived THC drinks in 5mg and 10mg Sativa and Kush varieties. (bevinfogroup.com)

Aldi launches Mocktail sparkling waters. (x.com)

Distribution & Openings

TRIP’s Mindful Blend launches at Mother’s Market & Kitchen in SoCal with Blood Orange, Melon Cucumber, and Raspberry Blossom flavors. (linkedin.com)

MixMix opens online DTC channel for THC mix-ins. (instagram.com)

London's Avanti West Coast now serves Birmingham Brewing Company’s award-winning 0.5% Sober Brummie low-alcohol pale ale in First Class after a successful trial. (railbusinessdaily.com)

ZERØ Non-Alcoholic Bar will open this fall in downtown Kalamazoo, Michigan. (mlive.com)

Agape Elixir Bar opens Sept. 23 in downtown Harrisburg, Pennsylvania, serving hemp CBD drinks, kava, botanical elixirs, and hydrogen water. (theburgnews.com)

Spillover

Pro skateboarder Erik Ellington launched Easy Does It, a non-alcoholic beer brewed with a unique cold-crash process, expanding across Los Angeles retailers and online.. (myburbank.com)

How venture capital corrupted the CPG industry. (readfeedme.com)

Japan’s Gen Z is drinking far less, fueling growth in zero-proof options as brewers expand non-alcoholic and low-alcohol offerings nationwide. (japantimes.co.jp)

Investors face steep losses in alcohol stocks as moderation, cannabis, and GLP-1 drugs fuel no/low-alcohol growth. (moneyweek.com)

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