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Mock the Toast | 09.22.25

Mock the Toast | 09.22.25

Latest in Non-Alc Brand Moves, Distribution and Openings

Jose Diaz
September 22, 2025

^{everything zero to low-alcohol}

Brand Moves

Ghia teases new Le Spritz Blood Orange flavor launching 9/24. (instagram.com)

Mingle debuts Mingle Mood, a sparkling adaptogen beverage in two flavors, expanding its non-alcoholic platform. (linkedin.com)

Roxii Supercube enters the frozen aisle with functional beverage cubes. (instagram.com)

Charlie Sheen co-founds Wild AF Brewing with Harpoon and The Silent Group, launching Cold Gold NA lager via DTC pre-orders. (brewbound.com)

Delta Beverages launches “There’s a Delta for That” campaign, promoting inclusive THC seltzers in multiple strengths. (mediapost.com)

Snoop Dogg’s Iconic Tonics teams with The Butcher’s Daughter to launch functional zero-proof cocktails nationwide. (thedrinksbusiness.com)

Disney Springs hosts its first non-alcoholic pairing event, featuring Aplós cocktails with Italian cuisine. (worldofwalt.com)

Tilden debuts a limited Lacewing Candle Set, pairing its best-selling NA cocktail with a matching scent. (drinktilden.com)

Sunstone Winery debuts SOLIS, a functional mushroom beverage blending wellness, flavor, and California lifestyle into global expansion. (winebusiness.com)

Athletic Brewing releases Apricot Acres,a limited farmhouse-style brew with apricot sweetness, rustic grains, and bright, subtly tart flavor. (instagram.com)

Deschutes Brewing launches Fresh Haze NA IPA. (instagram.com)

Outback Steakhouse introduces new cocktail and mocktail, highlighting growing consumer demand for inclusive beverage experiences. (newsweek.com)

1906 launches neutral-flavored cannabis spirit with THC and CBG. (prnewswire.com)

Rupee Beer launches first Indian-inspired non-alcoholic brew in North America, debuting nationwide for Diwali celebrations. (brewbound.com)

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Distribution & Openings

Better Rhodes supported the Wild AF launch, Charlie Sheen’s non-alcoholic beer, with logistics and marketing strategy. (linkedin.com)

Neer Beer N/A Beverage Company to launch non-alc bottle shop in Wheaton, IL by Dec. (neerbeer.com)

Kin Euphorics joins Southern Glazer’s Wine & Spirits, signaling a major distribution milestone for the non-alcoholic category. (bevnet.com)

NON secures listings in Seoul’s Michelin-starred restaurants, bringing premium alcohol-free pairings to South Korea’s fine dining scene. (thedrinksbusiness.com)

Edible Brands leverages nationwide logistics to scale THC delivery, targeting wellness-minded consumers with trusted products. (inc.com)

The SØBR Market's new British Columbia opens . (instagram.com)

Fizz opens Victoria’s first dedicated non-alcoholic bottle shop, offering premium functional beverages, snacks, and catering. (oakbaynews.com)