Industry

Premium non-alcoholic drinks succeed because they target consumers who already value premium experiences, not those focused on alcohol content. (drinks-intel.com)

Charlie Sheen positions Wild AF as a lifestyle reset, framing NA beer as cultural elevation beyond traditional sobriety narratives. (forbes.com)

Michelob Ultra surpasses Modelo to become America’s top-selling beer, boosted by its non-alcoholic Ultra Zero. (wafb.com)

FABRIC opens first $1M raise Oct. 1 to expand hemp-derived THC and functional beverage footprint. (linkedin.com)

Alcohol industry faces CEO shakeups as consumer demand weakens and younger generations embrace alternatives. (forbes.com)

TRIP hit #1 drinks brand on TikTok Shop, growing 449% in one month through relentless live shopping. (linkedin.com)

Germany’s Riesling pioneer enters the alcohol-free wine market. (beveragedaily.com)

Alcohol consumption is falling, but premiumization thrives as consumers trade quantity for quality and intentional drinking. (linkedin.com)

Mother Root wins Waitrose’s “Rising Star” award, recognized as best new non-alc brand of the year. (linkedin.com)

Spotlighting All The Bitter’s zero-proof bar launch and insights on rising non-alc beverage trends. (bevinfogroup.com)

Wildwonder’s Rosa Li named to EY’s 2025 Entrepreneurial Winning Women Class, honoring visionary founders driving national growth. (linkedin.com)

Australians are reshaping On Premise drinking with fewer drinks, more no/low options, premium choices, and financially driven moderation. (cgastrategy.com)

Delta Beverages refreshes brand and expands hemp-THC products into convenience stores to drive mainstream adoption.(bevnet.com)

Dad Strength Brewing secured a Shark Tank deal with three sharks, spotlighting mid-strength beer’s growing mainstream appeal. (beercrunchers.substack.com)

Business of Drinks Podcast: Video: De Soi tops NA cocktail growth charts with 500% YOY gains, 6,000+ doors, and new Southern Glazer’s partnership. (youtube.com)

Health

WHO warns alcohol, tobacco, and food giants are blocking health taxes and marketing restrictions, pressuring governments on reforms. (reuters.com)

Beer drinkers are 35% more likely to attract mosquitoes. (newatlas.com)

A Dutch-German-UK study found that drinking a small amount of alcohol can ease language anxiety and improve foreign pronunciation. (thelocal.com)

A massive Oxford-led study finds even light drinking raises dementia risk, challenging older research suggesting moderation may protect the brain. (cnn.com)

Culture

Sobriety memoir spotlights Sinclair Method, where medication curbs cravings by blocking alcohol’s effects, offering new recovery path. (thefp.com)

Recovery Rocks ends after seven years with a farewell episode spotlighting NA movement progress, featuring Laura Silverman of Zero Proof Nation. (tawnylara.substack.com)

Collingwood’s Dry Run Club hosts its first Mocktail Mile October 18, promoting sober-friendly running and community. (collingwoodtoday.ca)

Cannabis-infused beverages appeal as alcohol alternatives, though delayed effects can cause risky overconsumption. (bhg.com)

Iowa couple Zack and Taylor Grasso launch Pesche, a functional mushroom mocktail, gaining local restaurant support. (who13.com)

Heavy drinkers increasingly buy alcohol-free and low-alcohol drinks, though pricing disparities may limit health benefits. (the-independent.com)

Lock In Podcast: Alcohol-free pubs are resurging, with Sobr in Aberdeen highlighting history, opportunities, and shifting consumer preferences. (morningadvertiser.co.uk)

Non-Non-Alc

Tito’s Handmade Vodka acquires majority stake in LALO Tequila, uniting iconic Austin-born spirits for global growth. (prnewswire.com)

Ben Stiller launches Stiller’s Soda with nostalgic flavors and satirical ads parodying celebrity beverage branding. (designrush.com)

Wine dinners surge in London as chefs and winemakers create luxury, discovery-focused dining experiences. (thedrinksbusiness.com)

Seven U.S. distilleries lure visitors with ghost stories, haunted histories, and chilling paranormal encounters. (wineenthusiast.com)