Brand Moves

oHHo will debut Empire Apple and Blackberry infused seltzer flavor on Sept 30. (instagram.com)

Château d’Estoublon debuts L’Excessive non-alcoholic sparkling wines in South Korea through Dongwon Wineplus distribution. (thedrinksbusiness.com)

Castel Frères debuts Néphalia, a 0.0% wine brand crafted with Spinning Cone tech. (wineindustryadvisor.com)

New Wisconsin-made zero-proof brand Luba Libations nominated for state’s “Coolest Thing” as retail footprint grows. (greenbaypressgazette.com)

Cantine Riunite debuts Riunite Zero and Maschio Zero in U.S. iconic Italian powerhouse expands NA presence. (finance.yahoo.com)

BRĒZ becomes exclusive functional beverage sponsor for DAYBREAKER’s nationwide alcohol-free dance events focused on wellness. (linkedin.com)

Liquid Death partners with Amazon in playful campaign, humorously pitching “book-infused water” for college send-offs. (amazon.com)

De Soi and Graza hosted rooftop movie nights in three cities, pairing spritzes with olive oil popcorn. (linkedin.com)

Missing Thorn unveils 2025 Sparkling Rosé. (linkedin.com)

Athletic Brewing partners with chef David Chang on football-season campaign, pairing non-alcoholic brews with bold recipes. (prnewswire.com)

Cantine Riunite debuts Riunite Zero and Maschio Zero in U.S., expanding alcohol-free portfolio with national retail rollout. (winebusiness.com)

Athletic Brewing introduces “Hawk,” a playful character bringing NA beer to beaches, trails, and city streets. (youtube.com)

Kalo debuts THC beverages with an inaugural rollout in New Jersey. (drinkkalo.com)

Botivo teases new branded bag launch, adding to its growing lifestyle merch lineup. (linkedin.com)

Blue Moon debuts “Answers on the Can” packaging for its non-alc beer, tackling the “why aren’t you drinking” question. (mybeerbuzz.com)

Brink teases collab with Patio. (instagram.com)

Leilo debuts kava-powered drink mix. (instagram.com)

Señor Smoke’s THC drinks debut with bold, festival-inspired packaging that breaks from traditional cannabis beverage design. (thedieline.com)

NA Beer Club launches 2025 Advent Calendar, offering 24 curated non-alcoholic craft beers for holiday countdown. (nabeerclub.com)

Distribution & Openings

Botivo debuts permanent canned SKU in October, expanding distribution and boosting margins after successful summer pilot. (linkedin.com)

BRĒZ now available at Circle K stores across Florida. (instagram.com)

Sprouts Farmers Market and KeHE extend 10-year partnership to drive innovation, growth, and fresh product distribution. (progressivegrocer.com)

Pentire USA kicks off California distribution with Springboard Wine Company. (linkedin.com)

TRIP launches at Wegmans. (linkedin.com)

Lewis Hamilton’s Almave launches in Italy with Pernod Ricard distribution. (vogue.it)

Harmon’s Lunchbox Lager and Half-Day Hazy IPA now available at Walmart Canada. (linkedin.com)

BOLLE partners with Omniwines to expand premium non-alcoholic wine distribution across New York’s top shops and tables. (linkedin.com)

Tom Colicchio to helm culinary program at The Maze, NYC’s first non-alcoholic social club opening Oct. 15. (people.com)

Lady Sippers NA Bottle Shop launches Passport program to boost Deer River community and local businesses. (grandrapidsmn.com)

Spillover

Ocado says Guinness 0.0 deliveries now surpass traditional Guinness. (dailymail.co.uk)

Small brands waste limited budgets on big-brand style events; sustainable growth comes from prioritizing distribution and sales. (linkedin.com)

Impact Makers Podcast: Alcohol faces declining volumes and must evolve beyond taste, fostering connection through purposeful, social, and sensory experiences. (youtube.com)

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