Industry

LVMH has invested in French Bloom, an upscale non-alc sparkling wine, aiming to attract consumers willing to pay $100 or more for alc-free bubbles. (wsj.com)

Celebrities are increasingly influencing the low/no drinks market, helping to normalize mindful drinking and drive the category’s mainstream appeal and growth. (thedrinksbusiness.com)

Lewis Hamilton to self-sponsor at Ferrari with Almavé brand. (thedrinksbusiness.com)

Case study on the design and branding of Partake's "Make It Happen" campaign. (priyamistry.com)

Non-alc beer is rising in popularity in New York, with local breweries like Industrial Arts adapting as millennials drink less alcohol. (timesunion.com)

Diageo eyes new incremental growth channel by acquiring Ritual. (seekingalpha.com | bottleraiders.com)

Guinness 0.0 has quickly become a popular non-alcoholic beer in UK pubs with its price and taste reflecting premium quality. (independent.co.uk)

McDonald’s, Lucky Saint, and Octopus Energy emphasize breaking rules, honoring traditions, and engaging customers as universal brand-building lessons for marketers. (marketingweek.com)

Portland’s non-alc scene is thriving, with local brands like Wilderton and Dhōs leading a mocktail renaissance, offering complex, alc-free spirits at bars and shops. (pdxmonthly.com)

Low/No drinks are seeing a 48% year-on-year sales increase, driven by consumer demand for healthier, more exciting alternatives. (thecaterer.com)

As UK consumers reduce alcohol intake, the demand for high-quality alc-free spirits continues to grow, with volume sales up 23% in the past year. (specialityfoodmagazine.com)

Alcohol sales are declining as more consumers, especially younger generations, embrace health-conscious trends, driving interest in non-alcoholic alternatives and impacting restaurant revenues. (hospitalityheadline.com)

Walmart’s Open Call program helped Athletic Brewing Co. expand, creating 250 jobs and investing $100M in U.S. manufacturing over the past four years. (linkedin.com)

Surely's low-alc sister brand, Arlow, launches distribution in NY. (linkedin.com)

Asahi Group Holdings CEO Atsushi Katsuki highlights the company’s strategic focus on growing its non-alc and beer-adjacent categories, aiming for 20% sales volumes by 2030. (just-drinks.com)

The Western Australian government awarded Rockcliffe Winery $225,000 to develop low/no alc wine using Spinning Cone Column technology. (aumanufacturing.com.au)

Vuori’s Find Your Comfort Pop-up in NYC featured the new DreamKnit collection, Mingle Mocktails served by Absence of Proof, meditation, and astrology readings in a beautifully curated space. (theknockturnal.com)

De Soi expands its sales team. (linkedin.com)

Video: The benefits and drawbacks of building in public with Brēz founder. (youtube.com)

Sober October

Beyond Dry January: How Sober October is helping to change alcohol consumption. (civicscience.com)

A "sober" or "sober-ish" October can improve liver health, sleep, energy, and help reduce long-term alcohol consumption. (washingtonpost.com)

Sober October and the cultural shift toward mindful drinking. (forbes.com)

Newcastle is ready for Sober October with events like sober raves, tastings, and dance sessions. (newcastleworld.com)

Video: Discussing Sober October, Caleño's alc-free journey, and tips for socializing without alcohol with Ellie Webb.(youtube.com)

Brand Moves

Zeronimo's 20-year old de-alc wine, Zeronimo Century Blend. (linkedin.com)

Caleño expands non-alc rum range with new tropical white, coconut, and mango passion fruit flavors. (barmagazine.co.uk)

St Austell Brewery moves into non-alc with Proper Job 0.5%. (beerguild.co.uk)

Aplós' new release, Kola Fashioned (instagram.com)

Voodoo Brewing debuts Hydrogen Hop Water. (porchdrinking.com)

Hop WTR's Rent-Free Sweepstakes. (hopwtr.com)

805 Beer launches first non-alc beer 8ZERO5. (rosevilletoday.com)

Migration Brewing launches "Ripped," its first non-alc beer line. (newschoolbeer.com)

Altitude Beverages founder launches Lodo Brands, specializing in hemp-infused shots. (linkedin.com)

Busty Lush teases new mocktail release. (instagram.com)

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Health

Most UK drinkers are moderating alcohol intake, but 20% still exceed health guidelines, per Drinkaware report. (drinksretailingnews.co.uk)

Alcohol consumption is linked to 6 types of cancer, causing over 5% of cancer cases globally. (foxnews.com)

6 myths about alcohol, debunked. (ouraring.com)

Culture

The alcohol industry's future depends on balance, moderation, and inclusivity to avoid repeating Prohibition's mistakes. (rollingstone.com)

The rise of dry dating. (dryatlas.com)

Orange Hat Brewing is expanding with a mocktail bar, The Wandery, offering non-alc drinks and hemp-infused options to attract a wider Knoxville audience. (knoxnews.com)

Hosmer Bar and Crux Fermentation lead Central Oregon's "sober curious" movement, offering non-alc drinks as younger generations drink less alcohol. (centraloregondaily.com)

Non-Non-Alc

Raising the bar: Store brands are becoming the toast of the town. (craftedadvisors.com)

A study using Google Trends data reveals Corona as the most popular beer in the U.S., followed by Bud Light and Modelo. (newsweek.com)

New U.S. rules requiring organic wine importers to obtain certification could harm smaller importers and reduce consumer options. (thedrinksbusiness.com)

Data Shot 🥃

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