Brand Moves

Tom Holland and Robert Downey Jr. launch BERO Coffee Draught and happy® Eternal Hoptimist, merging beer and coffee craftsmanship. (prnewswire.com)

Wynk’s Cran-Blood Orange returns for fall. (linkedin.com)

John Mulaney joins Years, a Midwest non-alcoholic beer brand, bringing humor and authenticity to its first national campaign redefining alcohol-free drinking. (brewbound.com)

The Moutard Family debuts M 0%, a refined non-alcoholic sparkling wine crafted with Champagne expertise and natural ingredients. (wineindustryadvisor.com)

Firebrand Brewing Co. launches Blue Balls, a non-alcoholic IPA supporting men’s mental health through cold-water swims and charity donations. (thebusinessdesk.com)

Boisson partners with sommelier André Hueston Mack to launch its first Non-Alcoholic Wine Club, debuting for Sober October. (linkedin.com)

Lyre’s unveils a vibrant rebrand with lighter bottles, clearer labels, and QR-linked cocktail ideas for mindful modern drinkers. (linkedin.com)

Wilderton launches an exclusive ready-to-drink Aperitivo at Cheeky & Dry in WA, blending chamomile, yuzu, lemon balm, and saffron. (instagram.com)

Montara turns early-picked California Chardonnay grapes into a bright, bubbly, alcohol-free spritz. (instagram.com)

Stem Ciders launches Stem Zero, a fruit-forward NA cider line with real fruit, low sugar, and prebiotic benefits. (thebrewermagazine.com)

Three Spirit turns up the heat with Cherry Love Social XXX, a limited-edition elixir blending damiana and Morello cherry for a bold, sensual, and indulgent twist on its cult-favorite Social tonic. (linkedin.com)

Q Mixers launches limited Cranberry Pomegranate Spritz. (prnewswire.com)

Noughty launches a 200ml Sparkling Chardonnay. (thedrinksbusiness.com)

Proxies launched a redesigned its website with faster shopping, guided quizzes, and a subscription-first experience. (linkedin.com)

Cantine Riunite brings Riunite Zero Red and Maschio Zero White to the U.S. (bevnet.com)

HOPWTR debuts Spiced Apple, a crisp sparkling blend of apple and spice made for festive fireside toasts. (linkedin.com)

Actor Nico Tortorella debuts DER, a kratom-infused NA brew---experts warn kratom can be addictive and pose health risks. (finance.yahoo.com)

Distribution & Openings

The Zero Proof launches Lapo’s Non-Alc Melograno Mule, now exclusively at 400+ Sprouts nationwide. (linkedin.com)

BERO expands in the UK as its premium non-alcoholic beer officially launches on Ocado Retail. (linkedin.com)

Labatt launches Michelob ULTRA Zero in Canada. (finance.yahoo.com)

Liquid Death partners with Big Geyser to expand its New York City distribution and boost retail presence. (bevnet.com)

Tomonotomo launches in New York, debuting at the acclaimed fine dining destination Manhatta in downtown NYC. (linkedin.com)

Monday Morning expands to Ocean Beach, San Diego with a new NA bottle shop and functional drinks hub. (linkedin.com)

Fizz opens on Vancouver Island, blending design and hospitality to elevate non-alcoholic drinking and functional cocktails. (vancouverislandfreedaily.com)

Spillover

Over 1,000 attendees joined Drinks With Benefits, NYC’s first zero-proof festival, featuring 70+ NA and functional brands. (thedailypour.com)

Mother Root wins £90K investment from Steven Bartlett on Dragons’ Den, fueling 180% growth and UK expansion. (thecaterer.com)

States are divided on regulating kratom and 7-OH, its opioid-like extract, as the FDA pushes for stricter oversight due to rising popularity and health concerns. (insidehook.com)

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