Industry

Cann listed on TIME’s Best Inventions of 2025, celebrating its bold vision and courage to reinvent regulated beverages. (time.com)

St. Agrestis’ Phony Negroni tops 3M bottles sold, becoming a non-alc leader built through bars without outside funding. (bevnet.com)

Ohio Gov. Mike DeWine issued executive orders banning intoxicating hemp sales, citing child safety concerns and unregulated THC products. (daytondailynews.com)

Kin Euphorics invites investors to fund its fast-growing functional beverage brand. (invest.kineuphorics.com)

Circana reports 71% of Europeans are cutting alcohol as non-alc, soft drinks, and functional beverages drive growth. (circana.com)

Arguing AI can’t outsmart human taste, noting brands like Athletic Brewing succeed through founder vision, not algorithms. (newfarepartners.substack.com)

TRIP surpasses $100M in revenue and scales nationwide in the US, launching Cherry Lemon exclusively at Whole Foods. (prnewswire.com)

Tennessee’s new law gives alcohol wholesalers control over hemp distribution, sparking lawsuits over monopoly and constitutional violations. (reason.com)

Heineken uses Formula 1 to champion moderation, driving global awareness and growth for its 0.0 non-alcoholic beer. (beveragedaily.com)

As wine consumption declines, brands are embracing no/low alcohol options and smaller, mindful servings. (afr.com)

Restaurants are embracing Sober October with alcohol-free menus, mocktail pairings, and campaigns celebrating mindful drinking. (modernrestaurantmanagement.com)

Ben Branson says the future of socializing will prioritize inclusion, taste, and brand identity over alcohol content. (bevnet.com)

Joval Wines debuts Zero Hour Prosecco, showcasing how improved dealcoholization tech is elevating non-alcoholic wine quality. (theshout.com.au)

Death Wish Coffee sues Liquid Death, claiming its planned “Deathuccino” coffee line infringes and confuses trademarks. (news.bloomberglaw.com)

A major cyberattack has halted Asahi’s Japan operations, causing nationwide shortages of its beers and teas. (bbc.com)

Low No Drinker Podcast: KAM Insight’s “Drinking Differently” report reveals moderation is fueling the £800M low/no opportunity across all age groups. (spotify.com)

US of N/A Podcast: Montana-based Pharos Brands targets baby boomers with THC beverages, tapping into education, wellness, and the growing longevity economy. (nationbeer.com)

Health

Rasāsvāda uses AI to map plant molecules’ health effects, confirming Black Ginger’s benefits from performance to longevity. (rasaspirit.com)

Culture

Over a third of Gen Z workers feel pressured to drink at work events, fueling absences and productivity loss. (ippr.org)

Conflicting studies and politics leave Americans confused as new dietary guidelines scrap decades-old alcohol recommendations. (wineenthusiast.com)

Less than half of U.S. adults drank alcohol in the past month, with drinking declining steadily after age 30. (flowingdata.com)

David Burtka and Neil Patrick Harris launch Both Sides of the Glass, pairing cocktails with sophisticated mocktails for inclusive celebrations. (yahoo.com)

Non-Non-Alc

Spirits’ slump isn’t a collapse but a reset; history shows every “doom loop” ends in a comeback. (linkedin.com)

Eater crowns 38 restaurants shaping American dining over the last 20 years. (eater.com)

Fort George turns its local water source into a brand story, showing how authenticity can elevate a simple Pilsner. (beercrunchers.substack.com)

Non-alcohol brands like Simply and SunnyD are entering alcohol, blending nostalgia with new ready-to-drink convenience. (bevindustry.com)