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- Mock the Toast | 10.10.24
Mock the Toast | 10.10.24
Divide over Alc-Free Champagne | Beverage Pitch Opportunities | Non-Alc Rum Popularity
everything zero to low-alcohol
Industry
The Taittinger family is divided over non-alc sparkling wine, with some members supporting French Bloom's alcohol-free approach and others opposed. (independent.co.uk)
ABV Technology, a non-alc beverage production tech leader, launched a Wefunder campaign to fund expansion, product development, and marketing, aiming for profitability by Q4 2025 . (Learn More)
The upcoming U.S. election could greatly impact the drinks industry, with potential shifts in tariffs and trade policies affecting alcohol pricing and availability. (thedrinksbusiness.com)
NA retailers use experiential and community-building strategies to retain customers as competition and price-consciousness grow in the non-alc market. (brewbound.com)
BRĒZ saw strong September growth with $2.89M revenue and 12,561 new customers. (linkedin.com)
Gen Z’s shift to pubs for high-tempo, low-alc socializing creates growth opportunities for operators who offer diverse drinks and engaging atmospheres in Britain. (cgastrategy.com)
Pennsylvania invests $516,894 to boost craft brewing, emphasizing research on low-alc options and sustainable practices to meet evolving consumer demands. (theprogressnews.com)
Illicit Elixirs leveraged Amazon Prime Day's cultural impact to boost visibility and outperform past promotional events. (bevnet.com)
Dionilife, launched in September by ex-Stoli CEO Damian McKinney, focuses on non-alc beverages, starting with Mash Gang's acquisition. (drinks-intel.com)
The non-alc drink landscape is shifting from alcohol replicas to sophisticated soft drinks and functional beverages, offering unique flavors, mood-boosting effects, and embracing natural ingredients for diverse occasions. (drinksretailingnews.co.uk)
Wine industry strategies aimed at engaging younger audiences through accessibility and "cool" branding raise ethical questions about responsible marketing. (wine-searcher.com)
Non-alc rum is gaining popularity among younger, health-conscious consumers, driven by innovation in flavors and rum-based cocktails like the Mojito and Daiquiri. (drinksretailingnews.co.uk)
Leilo partners with Sprouts Farmers Market to bring kava-based canned drinks nationwide. (wral.com)
Ghia is now available at 120 Whole Foods stores. (linkedin.com)
The 4th Drinkpreneurs Collective Pitch Lounge offers beverage startups the chance to refine investor pitches with expert feedback in a supportive setting. (pitchlounge.net)
The New Beverage Showdown at BevNET Live Winter 2024 is a business pitch competition for emerging beverage brands, featuring live pitches, expert feedback, and networking opportunities—past champions include Parch, hiyo, Hoplark, and Cann. (bevnet.com)
Video: Exploring how cannabis is challenging the traditional alcohol industry, featuring insights from Angus Rittenburg of Wherehouse Beverage Co. (youtube.com)
Nearly 80 alcohol-free advocates urge UK Health Minister to update drink labels, enabling informed consumer choices and aligning with global standards. (Read the Letter)
Sponsored: Discover premium Low/No options with Sir James, now available for hospitality and bottle shop operators nationwide through direct, 3-tier, and food distributors. (Pop + Pour)
Brand Moves
Society De La Rassi launches a premium, low-calorie, non-alc "Neue Brut" sparkling wine at $70/bottle. (forbes.com)
Little Saints unveils Spiced Old Fashioned, blending fall spices, cloves, and orange peel with bourbon-inspired flavors, enhanced by reishi mushroom and damiana. (linkedin.com)
FRE Alcohol-Removed Wines launches a crisp Pinot Grigio, expanding its alc-free lineup to ten options. (yahoo.com)
Partake Brewing and National Music Centre launch "Sonic Intuition," a limited-edition non-alc beer inspired by musician Tess Roby, supporting Canadian artists. (studiobell.ca)
Muri launches new collaboration with The Four Horsemen restaurant. (linkedin.com)
Lagunitas working On Hazy IPNA. (mybeerbuzz.blogspot.com)
WYNK debuts limited-edition Cran-Blood Orange seltzer. (preparedfoods.com)
Pentire Drinks’s new 200ml Pentire Coastal Spritz; now available at Waitrose. (linkedin.com)
Boulevard adding Space Camper Non-Alcoholic Zero-Gravity IPA. (mybeerbuzz.blogspot.com)
After two years in the making, Van Hunks to launch a Non-Alcoholic Sparkling Rosé. (linkedin.com)
For Bitter or Worse teases new product. (instagram.com)
Liquid Death to launch soda flavors. (x.com)
Reply to this email with your launches, collabs, expansions and/or news.
Health
A UK trial reducing alcohol serving sizes in pubs cut consumption by nearly 10%, suggesting a possible future public health measure. (beveragedaily.com)
Culture
Curious about adult non-alcoholic drinks? Subscribe to The Modern Substitute for a 5-minute Saturday read on new, handpicked NA beers, wines, cocktails, and spirits—perfectly curated to elevate your NA beverage game. (Curious?)
Rochester's Altbar offers a social, non-alc bar experience for sober, sober-curious, and health-conscious patrons. (mynews13.com)
Japanese bars are embracing nondrinkers by offering diverse non-alc cocktails and creating inclusive spaces, allowing patrons to enjoy bar culture. (japannews.yomiuri.co.jp)
California vineyards find booze-free ways to lure tourists. (nypost.com)
Berlin-based Kolonne Null partners with European wineries to create de-alc wines, earning high praise from top sommelier Loïc Avril. (afr.com)
Cleveland’s sober bars, like Verbena and UnBar, provide fun without the hangover. (ideastream.org)
Reflecting on societal pressures sober people face to prove they're still "fun." (cosmopolitan.com)
Non-Non-Alc
Drinks brands are targeting the growing cruise market, with onboard sales and luxury experiences appealing to adventure-seeking, high-spending consumers. (thedrinksbusiness.com)
The UK nightclub industry faces a crisis, losing 480 venues over four years due to rising costs, licensing hurdles, and inadequate public support. (thedrinksbusiness.com)
Grocery chains are opening stand-alone liquor stores to comply with state alcohol laws and tap into rising demand for alcohol sales. (grocerydive.com)
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