Brand Moves

Allen Iverson teams with Viola and Horticulture Co. to launch IVERSON, a low-dose craft THC soda line. (vibe.com)

Au Vodka launches 0% version in 700 Tesco stores. (linkedin.com)

TEAZY launches THC+CBD infused functional iced tea across the Southeast. (linkedin.com)

Upward debuts Half & Half, a 10mg Arnold Palmer-style THC energy drink blending lemonade, tea, and focus-boosting caffeine. (drinkonward.com)

Cann joins iii Points as Miami’s exclusive THC beverage, in partnership with Live Nation and Insomniac. (linkedin.com)

Industry Ales and Go Brewing collab on Smokey Grove, a non-alcoholic smoked wheat sour. (instagram.com)

Distribution & Openings

French Bloom expands U.S. reach through a new distribution deal with Southern Glazer’s, covering 22 states. (just-drinks.com)

TRIP expands its Mindful Blend lineup at Boots UK, adding new flavors and free Calm memberships. (linkedin.com)

Mother Root now available across 213 Sainsbury’s stores in the UK. (linkedin.com)

Sylva Orchard now available on The Zero Proof. (thezeroproof.com)

Spillover

RahrBSG’s webinar explores low-ABV beer as a growth opportunity, covering brewing methods, consumer trends, and marketing strategy. (youtube.com)

French Bloom’s rise from pioneer to global leader in luxury non-alcoholic sparkling wines redefines inclusive celebration. (linkedin.com)

The Wine and Spirits Wholesalers of America released a statement following the passing of RNDC CEO Bob Hendrickson. (wswa.org)

Careers in Non-Alc

Visit the full job board here.

Non-Alc Retail Presence

Non-Alc Activity Tracker

Events in Non-Alc

^{Mock the Toast is curated for Non-Alc & BevAlc professionals, retailers, and brands.}

^{Boost your team's insights—forward to a colleague :)}