Brand Moves

Carlsberg launches the world’s smallest non-alcoholic beer to promote moderate, responsible drinking. (carlsberggroup.com)

Heineken 0.0 becomes global beer partner of Premier Padel in a new multi-year sponsorship. (drinks-intel.com)

Melt is launching THC-infused ice cubes. (linkedin.com)

Rhinegeist launches Fuzzy Bones THC drinks as Ohio establishes a clearer regulatory path for hemp beverages. (bevnet.com)

Cantrip launches Elixir, a zero-calorie hemp THC spirit alternative delivering ritual without alcohol or hangovers. (einpresswire.com)

Teaspoon launches four NA spirit alternatives in Texas with broader rollout planned. (instagram.com)

Athletic Brewing’s new Pilot Program features fresh Wet Hop IPA, bold Frozen Hop IPA, and tart, briny Dill Dreams gose. (athleticbrewing.com)

Liquid Death and Mr Beast's Feastables will collab. (x.com)

Distribution & Openings

Circle K will sell hemp-derived THC beverages in up to 3,000 U.S. stores starting 2026. (mjbizdaily.com)

NA Beverage Company now at BevMo. (instagram.com)

TRIP expands in Boots UK with new Mindful Blend flavors and free Calm Premium unlock. (linkedin.com)

Brooklyn Brewery will open its first airport bar at JFK Terminal 6, featuring beer and NA options. (craftbrewingbusiness.com)

Daisy’s, a non-alcoholic bar in Maryville, Tennessee, opens Nov. 1 with NA drinks, food, and events. (thedailytimes.com)

New NYC bar Golden Ratio offers every cocktail in alcoholic and nonalcoholic versions to match changing tastes. (grubstreet.com)

SOBR opens in Aberdeen as Scotland’s first dedicated alcohol-free bar, expanding zero-drink choices. (pubandbar.com)

Spillover

Recess secures $30 million Series B funding to accelerate growth and leadership expansion. (bevnet.com)

Non-alcoholic options surge at The Lucky Saint pub, reflecting year-round moderation beyond Dry January. (economist.com)

Essay highlights a man quitting alcohol in his 70s, finding late-life health and mental benefits. (wsj.com)

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