Industry

George Clooney and Rande Gerber, founders of Casamigos, are launching a new non-alcoholic beer in March 2026. (pagesix.com)

Sèchey and Cann investor, InvestBev, named to Inc. Magazine’s 2025 list of Founder-Friendly Investors. (prnewswire.com)

Craft beer’s rapid boom hit natural limits as rising costs, shifting tastes, and consumer fatigue push many breweries to close in a maturing market. (beercrunchers.substack.com)

Recess names former Nutrabolt exec Kyle Thomas as President and Co-CEO, bringing C4 and Bloom’s billion-dollar scaling experience to drive growth in relaxation beverages. (bevnet.com)

Botivo’s 600-person survey shows older consumers driving growth, strong brand loyalty, and wide versatility as many mix Botivo with and without alcohol. (linkedin.com)

Survey finds 63% of Londoners chose non-alcoholic drinks this Sober October, citing health as the top reason. (barmagazine.co.uk)

Non-alcoholic beverage sales rose 6.2% over the past year, outpacing alcoholic drinks’ 2.4% growth. (storebrands.com)

Keef Brands expands its low-dose functional hemp waters, bridging traditional retail and dispensary channels to reach new consumers and grow the cannabev market. (bevnet.com)

Sensori, founded by Shanna Watkins, Ashlyn Knox, and Darean Rhodes, raised $200K and sold out its first run by creating functional non-alcoholic drinks centered on Black women’s wellness and community. (essence.com)

De Soi's St. Moritz Mule tasting at Apricot Lane Farms showed how IRL events drive real connection and sales even without traditional metrics or social tags. (linkedin.com)

Better Rhodes CEO Dan Stiller says U.S. non-alcoholic wine is evolving fast, with still wines overtaking sparkling as quality, convenience, and wine-based cocktails drive the next growth wave. (drinksretailingnews.co.uk)

CHANCE Cider raised over £200,000 in growth funding and added former BrewDog MD Gareth Bath to its board as it scales non-alcoholic cider nationwide. (insidermedia.com)

Cannabis beverages are booming as alcohol use declines, with U.S. THC drink sales projected to hit $5.6 billion by 2035 and major retailers entering the space. (cbsnews.com)

Heineken will expand its 0.0 lineup in 2026 with new Cold Pressed Lime and Nectarine Juniper flavors across 14 U.S. markets. (brewbound.com)

Noughty founder Amanda Thomson shares how quality, sustainability, and strategic U.S. expansion are shaping the next phase of premium non-alcoholic wine growth. (youtube.com)

Brave Commerce Podcast: Liquid Death’s Chief Media Officer explains how bold creativity, true retailer partnerships, and measurable outcomes are redefining modern commerce and retail media strategy. (spotify.com)

Tomorrow Brands Podcast: Botivo founders Imme and Sam share how craft, chemistry, and a pleasure-first mindset built one of the UK’s most distinctive non-alcoholic brands. (spotify.com)

Beernet Radio Podcast: On with Steven Grasse, creator of the Pathfinder and various other spirits brands. (youtube.com)

Health

A new study found even light alcohol use raises blood pressure, while reducing or quitting drinking naturally lowers it and improves heart health. (earth.com)

Researchers identified the CHRNA3 gene as a key regulator of alcohol sensitivity, linking its mutation to higher consumption, reduced calming effects, and greater addiction risk. (neurosciencenews.com)

Culture

Women over 40 are increasingly giving up alcohol as hormonal changes during perimenopause intensify hangovers, anxiety, and fatigue, prompting a shift toward sobriety and wellness. (independent.ie)

Heineken’s CEO links declining beer consumption to rising loneliness, arguing that moderate drinking still fosters connection and conversation in an increasingly isolated world. (the-independent.com)

New data shows Gen Z are not abandoning alcohol but redefining it, balancing moderation with social drinking and mixing low-ABV, RTDs, and non-alc options in one night out. (morningadvertiser.co.uk)

As mocktail popularity grows in Maine, so does the price tag. (pressherald.com)

Sober Dad Crew Podcast: Former alcohol industry veteran discusses NA beverages, third spaces, and how inclusive social environments are reshaping modern drinking culture. (soberdadcrew.com)

Non-Non-Alc

Halloween isn’t a one-night party, it’s a multi-week spirits season where most profits come from ticket pre-sales and batched cocktails planned by mid-October, not the 31st itself. (linkedin.com)

PepsiCo unveils new corporate identity emphasizing food, sustainability, and diversity while shifting focus beyond its flagship soda. (marketingdive.com)

Molson Coors’ pandemic-era momentum has faded as sales slump, stock drops, and the company cuts nine percent of its workforce due to stalled growth and missed brand bets.(vinepair.com)

Target will cut about 1,800 corporate roles, including 1,000 layoffs and 800 open positions, as it restructures following stagnant sales. (wsj.com)

Former NFL quarterback Drew Bledsoe says fine wine complements, rather than hinders, athletic lifestyles, arguing it should be viewed as food that enhances meals and balance. (thedrinksbusiness.com)