Brand Moves

BERO and Aston Martin tease partnership.

Celsius launches non-alcoholic Spritz Vibe flavor, blending après-ski energy with wellness and social buzz. (nypost.com)

Cann's campaign urges consumers to oppose a proposed Farm Bill ban threatening hemp-derived THC beverages nationwide. (dontbancann.com)

Heaps Normal releases The Normal Index, a free zine exploring modern life’s contradictions and community in 2025. (linkedin.com)

Per Se launches new Pink Daiquiri and G&T. (linkedin.com)

Bald Birds Brewing debuts Faux Hawk, a 70-calorie non-alcoholic IPA joining its expanding craft lineup. (mybeerbuzz.com)

Harmons Craft Brewing launches Dempsey’s Non-Alc Stout. (linkedin.com)

Sèchey partners with Airbnb to offer private mindful-drinking tastings, expanding its experiential, community-driven growth. (linkedin.com)

Athletic Brewing renews global IRONMAN partnership through 2028 as the event’s Official Non-Alcoholic Beer. (linkedin.com)

Boston Beer expands Emerald Hour into Canada with live rosin THC gummies inspired by brunch cocktails. (finance.yahoo.com)

B.C.’s In Good Company launches functional mocktail with adaptogens, prebiotics, and clean caffeine. (bcbusiness.ca)

Manufaktur Jörg Geiger debuts Birnenschaumwein, a méthode champenoise non-alcoholic pear wine with elegant, festive depth. (linkedin.com)

WYNK launches 3mg THC-infused Lemonade seltzer. (drinkwynk.com)

Distribution & Openings

Botivo Drinks cans are now available in Waitrose, Ocado, Planet Organic, Whole Foods, and select independents. (linkedin.com)

Savyll Beverage Company launches in 500+ Whole Foods stores nationwide for 8 weeks, expanding U.S. reach. (linkedin.com)

BRĒZ expands into Harris Teeter stores across the Southeast with its full functional tonic lineup. (linkedin.com)

Everleaf expands UK reach with Majestic, Ocado, and The Wine Society listings for its three apéritifs. (thespiritsbusiness.com)

TRIP launches in Texas H-E-B stores. (linkedin.com)

Zeronimo Wines officially launch in the UK. (linkedin.com)

Wise Bartender’s new DTC site delivers over 30 mid-strength beer, cider and wine options. (thegrocer.co.uk)

Daisy’s NA Bar opens in Maryville, Tennessee, offering a welcoming alcohol-free space for socializing, dining, and community. (wbir.com)

Total Wine & More opens its first Washington, D.C. store in Friendship Heights, marking its 287th location. (linkedin.com)

GoingDry.co partners with Utah hotels to feature Mionetto Alcohol-Removed Sparkling Wine in new NA cocktail menus. (instagram.com)

Spillover

THC’s next frontier is drinks, not joints, as cannabis goes mainstream through mixology and social sipping. (bonappetit.com)

America’s decline in drinking signals growing loneliness as socializing shifts online and face-to-face connections fade. (gq.com)

Tilden’s founders built a profitable, intentional non-alcoholic cocktail brand by tuning out investor noise and growing sustainably. (youtube.com)

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