Industry

Celebrity-backed non-alc brands gain attention, but long-term success relies on authenticity and avoiding reputational risks. (thegrocer.co.uk)

Moderato aims to quadruple non-alc wine sales by 2026, with its new dealcoholisation facility opening in January. (just-drinks.com)

How on-premise outlets can adapt to changing consumer views on alcohol. (drinks-intel.com)

The wine industry faces surplus challenges as global wine consumption declines, especially among younger generations, impacting vineyards and production. (axios.com)

As demand for nonalcoholic options grows, Waterloo expands its offerings with limited-edition flavors and mocktail recipes, aiming to drive usage occasions. (fooddive.com)

NA beer sales are booming, but understanding differences between "non-alcoholic" (under 0.5% ABV) and "alcohol-free" (0.0%) is key for consumers. (vinepair.com)

Heineken acquired a minority stake in Gillian Anderson’s G Spot to accelerate its growth and increase brand awareness. (thegrocer.co.uk)

The Great American Beer Festival featured extensive non-alc options like hop water and hazy IPAs, reflecting a push to attract diverse, modern drinkers. (newschoolbeer.com)

Adnams invested in new equipment and research to ensure Ghost Ship 0.5% matched the quality of their flagship pale ale. (morningadvertiser.co.uk)

HOP WTR now available at Meijer stores. (linkedin.com)

Crossip launches in Malaysia. (linkedin.com)

Local breweries face unique opportunities and challenges as THC beverages become mainstream, requiring compliance, quality sourcing, and clear consumer education to compete against large corporations poised to enter the market. (beercrunchers.substack.com)

Podcast: Ben Branson changed an industry. Can he do it again? (podcasts.apple.com)

Podcast: Scout Brisson, De Soi’s CEO, discusses her career, non-alc beverage industry growth, strategic branding, and leadership insights. (spotify.com)

_{Presented by ABV Technology}

At ABV Technology, we’re committed to staying ahead of industry trends and meeting the evolving needs of beverage producers and consumers alike. With the rise in demand for healthier, non-alcoholic beverages, we believe the products we have like our Equalizer, Pasteurizer, and Analyzer offer the industry’s best solutions. These innovations will help producers improve the quality, safety, and efficiency of their operations, allowing them to thrive in an increasingly competitive market.

Your investment will fuel our vision, allowing us to deliver on our promise to revolutionize the beverage industry. Together, we can create a future where high-quality, better-for-you beverages are accessible to all, and we can’t wait for you to join us on this journey.

Thank you for considering an investment in ABV Technology. Your support means the world to me and I'm excited about the future we'll be building together. – Ben Jordan, Founder & CEO

(Head Over to Wefunder and Invest Today)

Brand Moves

VETO to launch Play (caffeinated) and Pause NA lagers next month. (linkedin.com)

Partake releases Juicy IPA. (mybeerbuzz.blogspot.com)

Tripleswitch Brewing finalizing their THC-infused Cerveza. (linkedin.com)

Oskar Blues to roll out first-ever NA beer, Designated Dale’s NA Pils. (brewbound.com)

Aura Bora teams up with Magnolia Bakery. (instagram.com)

Deftones and DrinkSip launch Tone Zero, a non-alc Japanese-style rice lager. (brewbound.com)

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Health

Study suggests that animals consuming fermented fruits may explain humans' attraction to alcohol. (earth.com)

New research finds genetic links between heavy alcohol consumption and cognitive decline. (papers.ssrn.com)

Culture

The WHO's strict stance on alcohol faces criticism for lacking nuance, as wine's cultural and social roles remain significant. (ft.com)

Author finds in wine a “psychedelic” escape and a link to the past, rejecting the sobriety trends around him. (nytimes.com)

Podcast: Jennifer and Jason Phillips are rebuilding Asheville’s NoLo NA bottle shop after Hurricane Helene--big emphasis on community support and future resilience. (nationbeer.com)

Non-Non-Alc

Molson Coors buys majority stake in Zoa energy drinks. (fooddive.com)

William Grant & Sons leverages innovation, strategic sales balance, and Gen Z-focused premiumization to maintain relevance in the evolving spirits market. (adweek.com)

Trump’s trade policies may hit European drinks hard, while boosting U.S.-made whiskeys and other domestic alcohol brands. (thedrinksbusiness.com)

Data Shot 🥃

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