Brand Moves

Tropetails launches genre-inspired instant drink mixes—Horror, Fantasy, and Romance—for book lovers to sip while they read. (kickstarter.com)

The Pathfinder teams with Caffe Vita for an espresso tonic fusing caffeine, botanicals, and effervescent energy. (linkedin.com)

Doom Juice and Windowrie launch ZZVINO, a non-alcoholic wine made from organic grapes and pomace. (theshout.com.au)

Hayman’s of London debuts London 0%, a juniper-forward alcohol-free gin launching in the UK this month. (drinks-intel.com)

Fierce Mild debuts its first TV ad, spotlighting Irish creativity and bold flavor in non-alcoholic brewing. (lbbonline.com)

Stem Ciders debuts Stem Zero, non-alcoholic apricot haze and blueberry lime ciders, with pear flavor coming January. (thirstcolorado.com)

Athletic Brewing and Vans Warped Tour launch Side Stage, a citrusy non-alcoholic pale ale celebrating the festival’s return. (prnewswire.com)

Blake Lively’s Betty Buzz and Betty Booze team with Serendipity3 on festive mocktails and desserts for the holidays. (morningstar.com)

Revolution Brewing expands its Reverb Splash THC drink line with new tropical flavors and 5mg/10mg variety packs. (reverbbeverage.com)

Keanu launches $79.99 DTC kava kits blending tradition and premium convenience. (linkedin.com)

Little Saints launches St. Oak, a functional non-alcoholic whiskey with rye warmth and adaptogenic botanicals. (linkedin.com)

Cann revives its bestselling Cranberry Sage THC drink in 2mg, 5mg, and Roadie formats for the holidays. (drinkcann.com)

Mockly unveils a bold New Orleans-inspired rebrand, new flavor names, and launches Citron Café Noir cold brew. (yahoo.com)

Corona Cero becomes the first non-alcoholic beer sponsor of the Winter Olympics, launching its “Golden Moments” campaign. (morningstar.com)

Coopers Brewery launches Coopers Zero in Melbourne with a “Beer-Life Balance” run event celebrating health-minded enjoyment. (mi-3.com.au)

Lyre’s unveils a sustainable rebrand with lighter bottles, clearer naming, and QR-enabled cocktail inspiration. (linkedin.com)

Distribution & Openings

KUL MOCKS partners with Sprouts for an exclusive Spiced & Sparkling mocktail lineup featuring festive, flavor-forward seasonal releases. (brewbound.com)

ISH expands across Europe, landing in 1,600+ Swedish and Polish stores. (linkedin.com)

Curious Elixirs' Curious Zero Lion’s Mane Lager now at eight Sprouts stores in Tennessee. (instagram.com)

HOPWTR goes national with its official launch across all Whole Foods Market locations. (linkedin.com)

Mother Root lands on Sainsbury’s shelves. (linkedin.com)

Hiyo expands into Harris Teeter with variety packs and new 4-packs in Peach Mango and Passion Fruit Tangerine. (linkedin.com)

Pharos expands into ABC Fine Wine & Spirits, bringing its premium THC beverages to stores across Florida. (linkedin.com)

Savyll Beverage Company hits The Fresh Market shelves nationwide and quickly becomes the #1 non-alcoholic best seller. (linkedin.com)

Erie’s former Rathskellar bar reopens as KD’s Place, a café and mocktail hub serving baked goods and coffee. (yourerie.com)

Sisters launch Mock Dock, a Kentucky mocktail truck serving real-fruit drinks like Strawberrta and Pina Nolada. (yahoo.com)

Spillover

TRIP raises $40 million from celebrity investors to fuel its global expansion of calming, alcohol-free beverages. (prnewswire.com | Non-Alc Activity Tracker)

More than 50 alcohol distributors sent a letter to Congress urging regulation, not prohibition, of hemp beverages. (hempbeveragealliance.org)

Applications for the Tory Burch Foundation Fellows Program are open until November 11, 2025, offering women entrepreneurs mentorship, education, and resources to scale their businesses. (toryburchfoundation.org)

Careers in Non-Alc

Visit the full job board here.

Non-Alc Retail Presence

Non-Alc Activity Tracker

Events in Non-Alc

^{Mock the Toast is curated for Non-Alc & BevAlc professionals, retailers, and brands.}

^{Boost your team's insights—forward to a colleague :)}