Industry

New Lyre’s CEO David Gimpelson prioritizes U.S. growth, aiming to deepen market impact for alcohol-free spirits. (thespiritsbusiness.com)

Wines with low calories and reduced sugar content are gaining popularity. (wsj.com)

Free AF’s new campaign for Sober October promoted booze-free cocktails with athletes and influencers, supporting a “soberish” lifestyle. (adweek.com)

Collider Brew Co raises £720k to expand its adaptogenic, non-alc beer brand in the UK market. (thedrinksbusiness.com)

Athletic Brewing outsells Heineken's and Bud's non-alc beers. (wsj.com)

Royal Caribbean and Disney Cruises enhance onboard beverage offerings with creative mocktails and family-friendly bars to cater to sober and young passengers. (thestreet.com)

The Zero Proof gets Lapo's Negroni into Whole Foods. (linkedin.com)

Edna's Non-Alcoholic Cocktail Co. wins multiple medals and Canadian Producer of the Year at inaugural International Non Alcohol Competition. (einpresswire.com)

De Soi's CEO describes the making of St. Moritz Mule. (linkedin.com)

New Zealand’s AF brand expands U.S. presence with Target and Walmart listings. (beveragedaily.com)

Aplós now in 70+ Total Wine & More locations across 25 states. (linkedin.com)

Good Time Brewing to launch into select New York Whole Foods locations.

Hippie Water lands at Total Wine & More in Florida and Arizona. (linkedin.com)

pb+j on how they created Club BERO’s instant cash-back loyalty program from the ground up, managing design, tech stack, Shopify, custom QR API, and email flows to enhance community loyalty. (linkedin.com)

Podcast: Sam Paget Steavenson of Botivo discusses patience, persistence, and thriving in a challenging industry. (podcasts.apple.com)

Alcohol-Free Radio: Uzair Chutani, Co-Founder of Acceler8 Labs, shares insights on driving $1B+ revenue for top brands. (spotify.com)

Upcoming Event: The Mindful Drinking Fest 2025, scheduled for Jan 10-12, will gather 1,500+ attendees for no/low-alc drinks, wellness, and community-building events. (Find Out More)

Brand Moves

Utopian Brewing launches its first alcohol-free beer, AF Pilsner. (thedrinksbusiness.com)

90+ Cellars launches non-alcoholic sparkling wines at $12 per bottle. (wineindustryadvisor.com)

Southern Tier adds Downshift Non-Alcoholic IPA. (mybeerbuzz.blogspot.com)

Kyle Cooke to expand Loverboy brand with Flowerboy THC sodas, featuring 5mg THC per 12oz can. (x.com)

Good Time Brewing debuts first-ever light, low-calorie, easy-drinking N/A Pilsner, PILS---to be available on and off premise later this month. (instagram.com)

De Soi teams with Halfdays and Meier Skis for the "This Way to Après Giveaway." (instagram.com)

Vignobles André Lurton’s debuts Oh Oui! 0%, offering an unfermented grape juice alternative, challenging the typical dealcoholisation process. (thedrinksbusiness.com)

Kin Euphorics' Machatini available for preorder. (kineuphorics.com) 

Big Ditch Brewing releases NA Burner, Buffalo’s first canned non-alc beer in nearly a century. (buffalorising.com)

Boisson launches Buzz, a marketplace for functional, mood-enhancing drinks featuring CBD, THCa, and adaptogens. (buzzbyboisson.com)

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Health

A New Zealand study suggests cannabis may reduce alcohol and opioid consumption, offering a potential harm reduction tool. (marijuanamoment.net)

Culture

Brewer lists NA beer as overrated beer trend, claiming market risks oversaturation, with high prices lacking alcohol’s added value for full experience. (vinepair.com)

Denver's Loveland to open first alc-free bar, The Love Shack Craft Mocktails, in spring 2025. (whatnowdenver.com)

Promoting sober curiosity, Sipland organizes non-alc drink events and pop-ups in Charleston. (postandcourier.com)

Podcast: Fanny, a food-focused creator from NC, overcame alcohol dependency through rehab, embracing Recovery Dharma’s Buddhist approach to maintain sobriety. (recoveryelevator.com)

Non-Non-Alc

With MGP dialing back bulk whiskey production and the specter of Trump tariffs looming, the U.S. spirits market may shift to favor local brands over foreign competitors.(bourbonbanter.com)

York, Maine debates limiting distillery expansion due to unsightly whiskey fungus affecting locals and tourism. (wsj.com)

Alcohol brands collaborate with artists, like Dom Pérignon with Basquiat, to attract younger drinkers through unique, collectible bottles and immersive art experiences. (nytimes.com)

Data Shot 🥃

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