Industry

Events in Non-Alc. Mock the Toast will aggregate two types of non-alc events: Industry-focused for networking and education, and Consumer-focused for brand visibility and sponsorship opportunities. Send over any non-alc events to have them included. (mockthetoast.com)

Boisson rebuilds after bankruptcy, shifting focus from retail stores to a streamlined e-commerce and wholesale model for non-alc brands. (forbes.com)

A strong and emotional response to the profile on Boisson and its CEO's handling of the non-alc bev business that seemingly caused financial harm to the industry. (linkedin.com)

Firestone Walker’s CMO discusses launching a non-alc beer, targeting both drinkers and sober consumers, to expand 805's brand reach. (adexchanger.com)

Apothékary raises $8M from Shiseido. (foodnavigator-usa.com)

5WPR named agency of record for BERO. (prnewswire.com)

21% of Christmas parties in 2024 will be alcohol-free, driven by Gen Z's health priorities and inclusive celebration trends. (thedrinksbusiness.com)

Aligning with distributors requires understanding their perspective, defining your brand's proposition, and treating them as partners for mutual success. (maffeodrinks.substack.com)

Gen Z's preference for no- and low-alc drinks drives hotels to innovate with mocktails, healthier menus, and authentic marketing. (hospitalityinvestor.com)

AB InBev CEO highlights zero-alc beer's flexibility, appealing for social occasions previously constrained by alcohol limits. (finance.yahoo.com)

Sparkling tea emerges as a sophisticated non-alc option for "Champagne moments," gaining traction in luxury dining and gifting. (thedrinksbusiness.com)

Go Brewing partners with Wegmans to expand availability across East Coast stores starting November. (brewbound.com)

hiyo now available at Harris Teeter locations. (linkedin.com)

THC seltzer brand Wynk expands to Georgia, partnering with United Distributors to introduce low-dose cannabis beverages statewide. (bizjournals.com)

Drink DELTA signs 45,000 sq. ft lease to expand storage and distribution capabilities. (linkedin.com)

Savyll Beverage Company's non-alc cocktails are now available at 140 Whole Foods Market locations across the US. (linkedin.com)

How I Built This Podcast: Athletic Brewing (spotify.com)

Marketing Happy Hour Podcast: Jackie Widmann, VP of Marketing at BERO, shares how Tom Holland’s sobriety story shapes BERO’s brand, marketing, and consumer connections. (marketinghappyhr.com)

The Kara Goldin Show Podcast: Brianda Gonzalez : Founder & CEO of The New Bar. (podcasts.apple.com)

Brand Moves

Gruvi launched two new sparkling wines, Dry Secco & Bubbly Rosé 2.0, as part of their Discovery Series. (linkedin.com)

Chouffe Brewery launches Chouffe Session, a low-alc 4% ABV Belgian blond beer. (beertoday.co.uk)

Heaps Normal launches new record label and music platform, Heaps Normal Records. (linkedin.com)

Athletic Brewing partners with Netflix for Marine Odyssey IPA, a non-alc beer inspired by the Our Oceans documentary. (mybeerbuzz.blogspot.com)

Berry Bros. & Rudd debuts alcohol-free sparkling tea, blending tradition and innovation with The REAL Co. (bbr.com)

Apothékary launches alcohol-alternative tinctures at Ulta Beauty. (athletechnews.com)

Little Saints introduces St. Juniper. (instagram.com)

Ghia introduces Le Pill, a limited edition travel cooler in collaboration with Coming Soon. (comingsoonnewyork.com)

Partake Brewing partners with the Professional Women’s Hockey League (PWHL) as exclusive NA beer sponsor. (globalnewswire.com)

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Health

Experts advise quitting alcohol entirely by age 65 to lower Alzheimer's risk and preserve brain health. (ibtimes.co.uk)

Modern cannabis, with high THC levels and minimal regulation, poses health risks; experts urge standardized national policies and robust research. (scientificamerican.com)

Cannabis may ease dementia symptoms like agitation and anxiety but requires caution due to limited research and potential risks. (wsj.com)

Alcohol-related deaths among women are rising, with moderate drinking linked to higher health risks due to unique female physiology. (dryatlas.com)

Culture

Tonic, a new zero-proof bottle shop, opens in Easton. (mcall.com)

Rising demand for alc-free options means catering to non-drinkers with premium, inclusive choices is crucial this Christmas. (thecaterer.com)

Unpacking the power of adaptogens and nootropics. (oceanbeachbrands.medium.com)

Non-Non-Alc

Martini sales thrive across US on-trade, driven by fine dining and consistent year-round demand, despite competition from Espresso Martinis. (thespiritsbusiness.com)

Coffee shops balance attracting remote workers with rising costs, as hybrid work drives demand for work-friendly café spaces nationwide. (sherwood.news)

A study found the classic pilsner glass keeps beer coldest due to its shape, optimizing minimal heat transfer. (newatlas.com)

Data Shot 🥃

Happy Thanksgiving! See you in December!

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