Brand Moves

Hiyo launches functional social tonics at Live Nation venues nationwide. (livenationforbrands.com)

Love City Brewing launches Lo-Key, a new non-alcoholic IPA. (mybeerbuzz.com)

Casals Zero debuts dealcoholized vermouth, landing soon at Total Wine and BevMo. (linkedin.com)

Walker Brothers launches Forest Water, a non-alcoholic botanical soda blending Appalachian ingredients with premium cocktail vibes. (specialtyfood.com)

Stevens Point Brewery debuts full-flavor non-alcoholic versions of fan-favorite beers for Dry January. (bevnet.com)

BOLLE debuts Grand Reserve, the first lees-aged non-alcoholic sparkling wine with Champagne-level complexity. (einpresswire.com)

Central Waters unveils Honey Blonde non-alcoholic beer brewed with real honey. (mybeerbuzz.com)

Lyre’s teases new product. (lyres.com)

Distribution & Openings

Brinkhoff’s No.1 adds Radler and 0.0% variants to meet rising UK lager and no/low demand. (beerguild.co.uk)

Carolina Hemp Hut expands its Tiki Mocktail Bar with new wellness-focused non-alcoholic drinks. (einpresswire.com)

De Soi launches nationwide in Kroger stores. (linkedin.com)

TÖST expands to 11,000+ U.S. locations as demand for premium non-alc holiday celebrations accelerates. (apnews.com)

KittiePIG quits Amazon to sell directly, prioritizing authenticity, community values, and soul over convenience. (linkedin.com)

Spillover

Alchemy Distillers acquires Banks Botanicals to accelerate global growth in alcohol-free spirits. (thespiritsbusiness.com)

Avec merges with Proxies. (drinkproxies.com)

Cantrip retires seltzers to focus on Elixir, evolving into a broader THC beverage house with limitless versatility. (drinkcantrip.com)

GLP-1 users reshape food and beverage habits, favoring protein, wellness, and restaurant spending over groceries. (foodbusinessnews.net)

Holiday mocktails surge as younger drinkers skip alcohol, reshaping celebration habits without replacing tradition. (foxnews.com)

Botivo exposes a bogus £30k “royal” invitation, slamming pay-to-play schemes and wasted startup time. (linkedin.com)

THC drink CEOs unite to fight a hemp crackdown that could wipe out their billion-dollar category. (businessinsider.com)

Guinness sparks debate with a 60/40 Guinness 0.0 blend offering a lower-ABV pint for moderating drinkers. (thedrinksbusiness.com)

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